In the early days of TikTok, it felt like an enthusiastic 30-second review shot on an iPhone could make almost any beauty product go viral. …
TikTok
How TikTok Shop Killed the MLM Model
Direct selling or multi-level marketing companies were already being weakened by changing consumer preferences, and the growing power of indie brands. Now, TikTok Shop is …
‘Almost everyone supports Labour’: why 2024 isn’t the TikTok election | TikTok
This might be the first TikTok general election, but it probably won’t be the first election decided by it for one simple reason: the video …
TikTok Viral Brand Halara Enters the Real World
When Taylor Swift was spotted at Coachella in a $32 pleated skirt from TikTok-favourite activewear brand Halara, the label reached a new level of virality. …
Miranda Derrick’s New Post May Be a Subtle Response to ‘Dancing for the Devil: the 7M TikTok Cult’
Miranda Derrick is still posting dance videos as more and more Netflix users watch Dancing for the Devil: the 7M TikTok Cult. In case you …
TikTok Pauses E-Commerce Push into Europe to Focus on US
TikTok has put on hold plans to launch its fast-growing e-commerce business across major European markets, focusing instead on growth in the US where it’s …
TikTok to Label AI-Generated Images, Video From OpenAI and Elsewhere
TikTok said on Thursday it would start using a technology aimed at helping it label images and video generated by artificial intelligence and uploaded to …
TikTok Sues US Government to Block Divest-or-Ban Law
TikTok sued the US government over a new law that will force its Chinese parent company ByteDance Ltd. to divest the popular video app or …
Op-Ed | Who Could Buy TikTok?
ByteDance Ltd.’s Hail Mary legal effort to avoid selling or shutting down TikTok relies on convincing a judge the social network will disappear entirely, squashing …
The Met Gala’s TikTok Headache
At Monday’s Met Gala, the guests won’t be the only ones worrying about how they look. This year’s annual fashion-industry blowout and fundraiser for The …
TikTok Shop Tops 500,000 US Sellers After 2023 E-Commerce Launch
TikTok reported that more than 500,000 merchants were selling to US users on its app at the end of 2023, more than double the number …
What Ban? Brands Double Down on TikTok Shop
LOS ANGELES — As President Joe Biden signed legislation that labelled TikTok a “foreign adversary controlled application” into law and set the clock ticking on …
Bytedance May Shut Down TikTok in US if Legal Options Fail
TikTok owner ByteDance would prefer shutting down its loss-making app rather than sell it if the Chinese company exhausts all legal options to fight legislation …
TikTok to Challenge US Ban
TikTok’s chief executive said on Wednesday that the company expects to win a legal challenge to block legislation signed into law by President Joe Biden …
TikTok Ready to Fight US Ban With 170 Million Users at Stake
Four years ago, when the Trump administration threatened to ban TikTok in the US, its Chinese parent company ByteDance Ltd. worked out a preliminary deal …
TikTok Divest-or-Ban Bill Heads to Fast Track in US Congress
The effort to force TikTok’s Chinese parent company ByteDance Ltd to divest its ownership of the social media platform would quickly become law under a …
Op-Ed | Birth Control Has a TikTok Problem
Myths about birth control are as old as the hills. But social media platforms, in particular TikTok and Instagram, are allowing false information to proliferate …
TikTok Draws Fresh Scrutiny From Key US Senate Democrats
Senate Commerce Chair Maria Cantwell said she’s considering holding a public hearing on TikTok and social media following a classified briefing Wednesday with US intelligence …
TikTok Influencer Dr. Muneeb Shah Launches Skincare Brand
TikTok’s most-followed dermatologist Dr. Muneeb Shah unveiled his skincare brand, Remedy, online on Mar. 19. With over 22 million followers across platforms, including 18 million on …
TikTok Advertisers Will Look to Rivals if US Senate Moves Ahead on Ban
Advertisers who turn to TikTok to market to young consumers are preparing contingency plans with social media rivals in the event the short-form video app …