Kristen Noel Crawley would like to reintroduce herself. Crawley, formerly a model for clothing retailer American Apparel and a jewellery designer, was one of the …
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TikTok
The TikTok ‘It Boy’ Who’s Getting Men to Wear Makeup
Just a few months ago, Bach Buquen was a mid-tier content creator from Paris. Today, he’s a bona fide TikTok teen idol with 6.1 million …
Bytedance’s TikTok Cuts Hundreds of Jobs in Shift Towards AI Content Moderation
Social media platform TikTok is laying off hundreds of employees from its global workforce, including a large number of staff in Malaysia, the company said …
Fashion Executives on Finding Brand Success on TikTok
With a feed driven by an interest-graph rather than a social graph structure, TikTok provides its audience with content based on individual interests dictated by …
How to Work With Creators and Their Communities on TikTok
The objective of this white paper is to equip the international fashion, luxury and beauty industries with strategic insight on executing effective TikTok strategies. From …
Commercialising the Zeitgeist: Crafting a Successful TikTok Strategy
The objective of this white paper is to equip the international fashion, luxury and beauty industries with strategic insight on executing effective TikTok strategies. From …
Ella Emhoff’s DNC Dress Was Made By the TikTok Guy, Joe Ando
I don’t know about you, but Ella Emhoff‘s DNC dress sent me into a frenzy. Who made such a stunning look for this all-eyes-on-her moment, …
Southeast Asia’s E-Commerce Leader Fends Off TikTok
Sea Ltd. raised the outlook for its main online retailing arm, signalling the Southeast Asia e-commerce leader is effectively encountering intense competition from the likes …
The End of ‘Unfiltered’ TikTok
In the early days of TikTok, it felt like an enthusiastic 30-second review shot on an iPhone could make almost any beauty product go viral. …
How TikTok Shop Killed the MLM Model
Direct selling or multi-level marketing companies were already being weakened by changing consumer preferences, and the growing power of indie brands. Now, TikTok Shop is …
‘Almost everyone supports Labour’: why 2024 isn’t the TikTok election | TikTok
This might be the first TikTok general election, but it probably won’t be the first election decided by it for one simple reason: the video …
TikTok Viral Brand Halara Enters the Real World
When Taylor Swift was spotted at Coachella in a $32 pleated skirt from TikTok-favourite activewear brand Halara, the label reached a new level of virality. …
Miranda Derrick’s New Post May Be a Subtle Response to ‘Dancing for the Devil: the 7M TikTok Cult’
Miranda Derrick is still posting dance videos as more and more Netflix users watch Dancing for the Devil: the 7M TikTok Cult. In case you …
TikTok Pauses E-Commerce Push into Europe to Focus on US
TikTok has put on hold plans to launch its fast-growing e-commerce business across major European markets, focusing instead on growth in the US where it’s …
TikTok to Label AI-Generated Images, Video From OpenAI and Elsewhere
TikTok said on Thursday it would start using a technology aimed at helping it label images and video generated by artificial intelligence and uploaded to …
TikTok Sues US Government to Block Divest-or-Ban Law
TikTok sued the US government over a new law that will force its Chinese parent company ByteDance Ltd. to divest the popular video app or …
Op-Ed | Who Could Buy TikTok?
ByteDance Ltd.’s Hail Mary legal effort to avoid selling or shutting down TikTok relies on convincing a judge the social network will disappear entirely, squashing …
The Met Gala’s TikTok Headache
At Monday’s Met Gala, the guests won’t be the only ones worrying about how they look. This year’s annual fashion-industry blowout and fundraiser for The …
TikTok Shop Tops 500,000 US Sellers After 2023 E-Commerce Launch
TikTok reported that more than 500,000 merchants were selling to US users on its app at the end of 2023, more than double the number …
What Ban? Brands Double Down on TikTok Shop
LOS ANGELES — As President Joe Biden signed legislation that labelled TikTok a “foreign adversary controlled application” into law and set the clock ticking on …