This October, Oud Fashion Talks (OFT) returned for its third year to host regional and international fashion professionals and press for networking dinners, an exhibition …
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Unpacking
At Oeko-Tex, Unpacking Fashion’s Future of Sustainability
No longer a nice-to-have, sustainability standards will soon be enforced business requirements as global political bodies move to implement regulations to combat the environmental impact …
Unpacking Kylie Jenner’s Obsession With Toe Thongs
This weekend, Kylie Jenner celebrated her professional best friend—and TikTok mukbang associate—Stassie Karanikolaou’s 27th birthday in a Los Angeles nightclub. But zoom in to the …
Taylor Swift’s ‘Fortnight’: Unpacking the 13 Layers Of Meaning Behind ‘The Tortured Poets Department’ Fashion
Bow, circa 1925, in a choker decidedly similar to the one Swift wears in “Fortnight”. Eugene Robert Richee/Getty Images It’s Bow, too, who gave rise …
Unpacking Levi’s New Marketing Strategy
Levi’s wants shoppers to “live in” more than just its jeans. On Monday, the brand released a new campaign celebrating the 10-year anniversary of its …
Unpacking Macy’s Surprise Buyout Offer
An offer by a pair of investment firms to take Macy’s private has shareholders excited, but the offer could spell trouble for the fashion industry …
Unpacking Beauty’s End-of-Year Price ‘Hacks’
In a recent TikTok with over 6 million views, influencer Stefanie Price unboxed the “cheapest” bag available to purchase from Dior. The gold rectangular clutch …
Unpacking Birkenstock’s Underwhelming Public Debut
The verdict on Birkenstock’s initial public offering: right company, wrong time. The 277-year-old German sandal-maker’s stock was initially priced at $46, roughly in the middle …
Unpacking Adidas’ Surprise Yeezy Coup
However shoppers feel about Ye himself, they haven’t cooled on Yeezy sneakers. Last week, Adidas reported that sales from the first drop of its remaining …
Unpacking the Amazon Ads Opportunity for Fashion
With hundreds of millions of active Amazon customer accounts worldwide, Amazon Ads provides fashion brands with the scale and reach to help drive engagement with …
Unpacking Fashion’s Role in Slowing Global Warming
To subscribe to the BoF Podcast, please follow this link. This week, the United Nations’ Intergovernmental Panel on Climate Change released a new report from …
BoF LIVE | Unpacking the Texture Hair Care Opportunity
Please join us on Thursday, October 13 as BoF’s Tamison O’Connor and Sheena Butler-Young, along with a panel of experts, unpack the texture hair care …