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viral
The braided hair necktie trend is going viral.
They’re getting it twisted. Daring fashionistas are shelling out big bucks for braided hair neckties from luxe label Schiaparelli — after the designer unveiled the …
I got fired for dragging boring as f–k NYC influencers in a viral video
Let it go or be let go. After harping on how “boring” New York City fashion influencers are, a social media content creator was canned …
Bizarre ‘yarn makeup’ trend goes viral.
Pretty — or pretty scary? At the intersection of crafting and cosmetics, “yarn makeup” mania is talking over — and talk about a rough corner. “Say hello …
I Tried Sneex, the Viral Sneaker Heels by Spanx’s Founder
While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn …
The BoF Podcast | Thom Bettridge Says Viral Magazine Covers Are Only Sugar Highs
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I Tried Taylor Swift’s Viral Corset Outfits—See How They Fit
While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn …
Kendrick Lamar’s Super Bowl Viral Jeans
Kendrick Lamar quite literally swept the floor at last night’s Super Bowl halftime show, turning a simple pair of jeans into a cultural moment. Turns …
The BoF Podcast | Nara Smith and Lucky Blue Smith on Living Authentically in Viral Moments
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The Decline and Fall of the Viral Microtrend
From cottagecore at the height of the pandemic to 2022’s coastal grandmother to 2023’s “Succession”-inspired quiet luxury all the way to the fur-covered “mob wife” …
I Tried the Viral JNCO Jeans From the ’90s Making a Comeback
While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn …
Ariana Grande Is ‘Holding Space’ For Her Awkward Response to the Viral ‘Defying Gravity’ Interview
Are people born holding space for the lyrics of “Defying Gravity”? Or do they have holding space for the lyrics of “Defying Gravity” thrust upon …
The Debrief | How Beauty Blunders Go Viral and What Brands Do Next
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Katie Holmes Nails the Off-Duty Cardigan Look 5 Years After Her Cashmere Bra Set Went Viral
If your fall style board is just 100 picks of Katie Holmes, we’d completely understand. From her buttercream coat and turtleneck combo to her high-low …
Beauty’s Most Viral Brands Are Moving Offline
Founded by two influencers, Summer Fridays is about as digital savvy as a beauty brand gets. Its products, like its multi-hued lip butter balm and …
Ben Affleck Gives Luciana Damon a Head Kiss After Matt Damon’s Viral Moment With Jennifer Lopez
Ben Affleck saw Matt Damon holding Jennifer Lopez’s hand and raised him a gentle kiss on Luciana Damon’s head. Okay, it was probably a lot …
Blue Ivy goes viral wearing trendy denim-on-denim look
Blue Ivy Carter has shocked netizens as photos of her in Beverly Hills surfaced. The photos showcase how tall and grown up she looks since …
What to Do When Your Product Goes Viral
After Hailey Bieber shared a photo wearing accessories label Heaven Mayhem’s mini gold knot earrings on her Instagram, Pia Mance, the brand’s founder, sprung into …
Ariana Grande Defends Her Glinda-Coded Voice Change in the Viral Video’s Comments Section
There is a new version of Austin Butler’s Elvis voice in town. Ariana Grande has Glinda-fied her voice, seemingly, for good—and the internet doesn’t really …
TikTok Viral Brand Halara Enters the Real World
When Taylor Swift was spotted at Coachella in a $32 pleated skirt from TikTok-favourite activewear brand Halara, the label reached a new level of virality. …