RTFKT, the virtual fashion and sneaker brand that Nike acquired to the surprise of many in 2021, is shutting down, the company said Monday. “Today, …
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L’Oréal Is Trying to Bring Virtual Try-On for Hair Colour to the Masses
L’Oréal is bringing its virtual try-on feature to store shelves. Thanks to the French beauty conglomerate’s new partnership with Snapchat and retail behemoth Walmart, consumers …
BoF Professional Summit – New Frontiers: AI, Digital Culture and Virtual Worlds
We look forward to welcoming you to The BoF Professional Summit – New Frontiers: AI, Digital Culture and Virtual Worlds global livestream on Friday, March …
Virtual Fashion for High-End Style on the Cheap • budget FASHIONISTA
If you can’t stomach the price tag for a real-life luxury trench coat or hoodie, perhaps a virtual high-fashion piece is in your future. Thanks …
The BoF Professional Summit: AI, Digital Culture and Virtual Worlds – Early Bird Tickets
Join us at The Times Center in New York on March 22. Space is limited: purchase your ticket today. The year ahead is set to …
Why Puma Sees a Future in Virtual Products, Despite the NFT Bust
For Puma, embracing the virtual world has been a learning experience. A year ago, during New York Fashion Week, it introduced Black Station, a 3D …
Nike’s Virtual Studio Is Dropping Its First Physical Sneaker
Nike’s virtual studio is getting physical. On Tuesday, the sneaker behemoth announced the first physical product to come out of .Swoosh, the digital-goods platform it …
Mercari AI Virtual Shopping Assistant Review
POPSUGAR Photography | Kyley WarrenPOPSUGAR Photography | Kyley Warren As POPSUGAR editors, we independently select and write about stuff we love and think you’ll like …
Design news: solar power to go, graphic rewilding and virtual meetings | Life and style
This month’s design news looks at buildings in Africa and London and investigates how architects shape our cities. It also offers ways of getting away …
LVMH To Offer Virtual Experiences With Fortnite Creator Epic Games
Fortnite creator Epic Games and French luxury goods company LVMH Moët Hennessy Louis Vuitton SE have entered into a partnership that brings fitting rooms and …
Google Thinks It Has Cracked Virtual Try-On With Generative AI
Virtual try-on has long promised a way to let online shoppers gauge how an item will fit before they buy it, but for all the …
Why Fashion Companies Are Creating Virtual Versions of Their Supply Chains
Unlike Saitex’s other denim factories in Vietnam and Los Angeles, which collectively crank out millions of pairs of jeans each year, the new one chief …
Scary monsters: how virtual reality could help people cope with anxiety | Virtual reality
Tethered to a chair, in a gloomy basement, I’m doing my best not to panic – by breathing in for four seconds, holding for seven, …
Virtual Reality’s Best Use in Fashion May Be For Design
Talk of virtual reality (VR) these days usually centres on immersive experiences and the technology as a precursor of a future metaverse. But in fashion, …
Adidas Sees Virtual Items As Its Next Big Product Category
Virtual products are shaping up to be the next battle in the war between Nike and Adidas. Just days after Nike announced the debut of …
What Gen-Z Thinks About Virtual Fashion
Roblox says it has millions of users designing virtual clothing and accessories for its virtual worlds, and millions more willing to pay for these items …
The Multi-Versal Self and the Rise of Virtual Fashion
To subscribe to the BoF Podcast, please follow this link. Gaming is often synonymous with entertainment. But Herman Narula, co-founder and chief executive of Improbable, …
The Dematerialised on the Rise of Virtual Fashion
To subscribe to the BoF Podcast, please follow this link. Marjorie Hernandez and Karinna Nobbs are the co-founders of The Dematerialised — a Web 3.0 …
Fashion’s Metaverse Obsession Has Cooled – But Don’t Count the Virtual World Out Yet
Meta’s earnings this week will provide an opportunity for the company to defend its vision for the metaverse. Fashion remains enthusiastic about the concept, though …
Walmart Is Rolling Out Its New Virtual Try-On on a Mass Scale
The feature will be available on more than 270,000 women’s clothing items. The new tool, which builds on Walmart’s earlier virtual fitting room, lets the …