When crypto-influencer Gmoney launched 9dcc in 2022, there was no roadmap for what he dubbed the first crypto-native luxury brand. The brand was built on …
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Web3
The BoF Podcast | The Web3 Debate: A Reality Check on Fashion and the Metaverse
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Adidas Is Bringing Web3 Into Its Confirmed App
Adidas has a new long-term deal with a web3 company to bring token-gating, which lets brands grant preferred access to drops, offers or events through …
How Web3 Is Shaking Up Digital Marketing
Over the past year, non-fungible tokens, or NFTs, emerged as a promising new avenue for fashion brands to draw in shoppers and build membership communities, …
Nike Is Launching Its First Big Web3 Project
Nike was ahead of the curve among fashion and footwear brands making moves into crypto, securing a patent for blockchain-linked sneakers called CryptoKicks back in …
What a Web3 Luxury Brand Looks Like
If Gmoney is familiar to fashion insiders, it might be from his collaboration with Adidas on its “Into the Metaverse” NFT collection last year. Or …
How the Smart Money in Fashion Is Thinking About Web3
The crypto industry is in a state of upheaval, with cryptocurrency prices plunging, slowed hiring or layoffs at companies and the NFT market contending with …
Felix Capital Is Backing Web3 Natives With New Funds
Felix Capital, the venture capital firm whose investments include Farfetch, Peloton, and Highsnobiety announced Wednesday that it raised $600 million in new funds, doubling its …
Web3 is Coming. Are You Ready? Join Us at The BoF Professional Summit.
The third version of the internet, web3, will usher in a decentralised and open era — placing power back into the hands of consumers, creators …
Walmart-Backed Flipkart to Test Web3, Metaverse Expansion
Walmart-backed Flipkart India Pvt. launched an in-house innovation arm called ‘Flipkart Labs’ to explore ways to expand onto the metaverse. Through the innovation arm the …