Adidas AG is kicking off another round of sales of Yeezy products, as the German sportswear company looks to boost earnings by working through the …
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Yeezy
Adidas Plans More Yeezy Sales After €1 Billion Currency Hit
Adidas AG said its profit this year will be hit by unfavourable currency movements, but it plans to mitigate some of the damage by continuing …
Gosha Rubchinskiy to Design Yeezy, Relaunch Namesake Label
GoshYe? Whatever you call it, Russian designer Gosha Rubchinskiy and the rapper formerly known as Kanye West — two of streetwear’s most influential and famously …
Adidas Gets €350 Million Yeezy Boost Amid Turnaround Push
Adidas AG made about €350 million ($374 million) in sales from Yeezy shoes in the third quarter as the company whittles down its inventory of …
Stepping into Fashion: The Allure of Yeezy Replicas
(Copyright © Instagram). If you’re a fashion fan, you’ve likely heard of Yeezy – the iconic sneaker and apparel line created by Kanye West. While …
Yeezy Destocking Helps Lift Adidas Sales Outlook
Adidas sales should fall only slightly in 2023, a better outcome than previously expected, the sportswear giant said on Thursday, confirming strong demand for its …
Unpacking Adidas’ Surprise Yeezy Coup
However shoppers feel about Ye himself, they haven’t cooled on Yeezy sneakers. Last week, Adidas reported that sales from the first drop of its remaining …
Adidas Plans Sale of Second Yeezy Batch to Eat Into Stockpile
Adidas AG will start a second batch of Yeezy sneaker sales next week as part of its plan to work through the inventory of products …
Adidas Improves Earnings Guidance After Selling Some Yeezy Shoes
Adidas AG improved its guidance for the year after starting to sell its inventory of Yeezy sneakers from a cancelled partnership with the rapper and …
Adidas Swamped With $565 Million in Orders for Unsold Yeezy Shoes
Adidas got orders worth more than €508 million ($565 million) for 4 million pairs of unsold Yeezy shoes, better than the company’s “most optimistic forecast,” …
Adidas Outlines Plan to Sell Remaining Yeezy Inventory
The company said it will begin selling some of its leftover Yeezy stock at the end of this month. The products will include existing styles …
Adidas Will Sell Its Yeezy Inventory
Adidas will sell its remaining inventory of Yeezy sneakers rather than destroy them, CEO Bjørn Gulden told shareholders at the company’s annual meeting Thursday, ending …
Adidas plans not to destroy unsold Yeezy stock but sell it off for charity | Fashion
Adidas has said it will not destroy the unsold merchandise from its defunct Yeezy partnership with Kanye West and will instead try to sell the …
Adidas Takes Small Step Forward While Mulling Yeezy Options
Adidas AG has yet to decide on what to do with its mountain of unsold Yeezy sneakers but new chief executive officer Bjorn Gulden said …
Kim Kardashian Slips On Yeezy Slides for North West’s Basketball Game – Fashion News
Kim Kardashian gave her sporty street style a cozy finish for her latest outing. The reality superstar was spotted arriving at her daughter North West’s …
Op-Ed | Yeezy Was Never Going to Save Gap. What Can?
It’s been nine months since Gap Inc. ousted its chief executive officer. Since then, it’s ended a once-promising partnership with rapper Ye (formerly Kanye West), …
Unsold Yeezy Stock Could Mean $1.29 Billion Revenue Hit, Says Adidas
Adidas said on Thursday its revenue grew by 1 percent in currency-neutral terms in 2022, lagging its forecasts, and flagged that it expects a high …
Adidas Seeks Cash From Rare Bond After Yeezy Split, New CEO
Adidas AG is raising debt from Europe’s bond market for the first time since dropping Ye, the artist formerly known as Kanye West, and just …
Can Adidas Move On From Yeezy?
Adidas’ new chief executive has his work cut out for him. On Tuesday, the brand confirmed Bjørn Gulden, who currently has the top job at …
Adidas Plans to Still Use Yeezy Designs After Costly Divorce
German sportswear giant Adidas confirmed it plans to still use Yeezy designs as it continues to confront the fallout from a messy and costly split …