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Whether it’s for a weekend away or your everyday go-to bag, a backpack should be fun.

Block colours are a smart choice – they go with more so you’ll get more use out of them. The fact that so many brands are now making their bags from recycled material is a bonus.

Use rental services to find ones that will do the heavy lifting style-wise. Try a pattern or embroidery for an easy way to make your outfit pop – or go for blue-chip elegance. (A black Prada backpack is guaranteed to score points.)

It can be even more fun buying secondhand – look out for bright prints and quirky designs. The backpack is an inherently sporty choice, so brands such as Nike, or skate label Supreme, work well, bringing a burst of cheer to wherever you’re heading.
Lauren Cochrane


Lilac puffer, £79.99,
A hiking-style backpack with adjustable straps.

Blue and red rucksack

Blue and red , £90,
Made from 68% recycled fabric

Pink water resistant

Pink water-resistant, £170,
Made from ocean and landfill waste.


green leather rucksack

Green leather , from £35 for four days’ rental, by C Nichol,
Focus your style with neutral tailoring.

white beaded rucksack

White beaded from £51 for four days’ rental, by Gianni,
An embellished backpack is a practical evening alternative to a handbag.

Black nylon

Black nylon, from £19 a month by Prada from
A cult classic for a snip of the retail price.


Berlin backpack

Berlin logo , £45 by Braccialini,
Style with a bomber jacket and chunky boots.

Blue skater backpack

Blue skater style, £116 by Supreme,
Channel the 1990s with a classic Supreme design.

Red vintage

Red sports, £55.30 by Nike, Vintageinvisible at
Vintage designs never go out of fashion.

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