Image courtesy of pagesix.com
“You want to know what comes in between me and my Calvins? Nothing”, or so Brooke Shields once said. And she voiced that comment over 40 years ago for the 1980’s Calvin Klein commercial that become iconic.
Forty years plus later Brook Shields has a new gig, and it is not with Calvin Klein jeans. This time around the jean of note is Jordache and shields is the face of their spring 2022 campaign.
This new campaign, dubbed ‘You’ve Got the Look,’ was shot in New York City by Cass Bird features Shields in a simple white tee shirt or without a top with the signature Jordache jean in flare, skinny, and straight leg. The campaign aims to promote inclusivity, diversity, and will include everyday women in similar poses.
“We are excited to work with Brooke Shields,” said Liz Berlinger, president of Jordache. “Like Jordache, she is iconic in fashion. We have watched her grow from a young girl into an incredible woman, mother and entrepreneur—throughout it all she has remained authentic and an inspiration to women everywhere.”
Image courtesy of fashionista.com
So long InStyle, well kind of
InStyle magazine will no longer be in a print format. After 27 years on newsstands InStyle will be a digital format only. This to a digital only platform is the result of a merger between Meredith and Barry Diller’s Dotdash. The merged companies will now be called Dotdash Meredith.
“We have said from the beginning, buying Meredith was about buying brands, not magazines or websites. It is not news to anyone that there has been a pronounced shift in readership and advertising from print to digital, and as a result, for a few important brands, print is no longer serving the brand’s core purpose,” explained DotDash Meredith CEO Neil Vogel. Vogel reportedly added that the move is not a cost-saving tactic. “Today’s step is not a cost savings exercise, and it is not about capturing synergies or any other acquisition jargon, it is about embracing the inevitable digital future for the affected brands.”
Five other Meredith magazines will also be going completely digital—Entertainment Weekly, EatingWell, Health, Parents, and People en Español. And as these magazines are going completely digital, as expected there will be staff cuts.
According to WWD, most of the magazines’ top editorial staff will be leaving their respective publications. That includes Laura Brown, who has been with InStyle since 2016, replacing Ariel Foxman.
Image courtesy of pantone.com
The colors of autumn
New York Fashion Week (NYFW) is not just about clothing collections. NYFW is also concerned about trend predictions and color palettes for the season. For NYFW the Pantone Color Institute released color trend report for the fall 2022 season.
Experts at the Pantone Color Institute stated that this season’s colors, “reflect our hybridized lifestyles and our contradictory yearnings as we continue forward into this new landscape.” Colors for the fall 2022 season are nurturing and restorative, which you will find in shades like Martine Olive, Midnight, Caramel Cafe, Watersprout, and Nosegay. Likewise, super bright colors expressing the celebration of life make up the line-up including Lava Falls, an impassioned orange red, Cheerful Samoan Sun, Gregarious Orange Tiger, Vivid, and vibrant Rose Violet, and green Amazon, as detailed on fashionnetwork.com.
This season that is also a take on the classic color tones of Arctic Wolf, creamy Autumn Blonde, a cosmically inspired blue hue, Polar Night, Loden Frost, and non-presumptive Chiseled Stone. These classic color tones express sentiments of longevity due mainly to their seasonless hue.
“Colors for Autumn/Winter 2022/2023 contrast our competing desires for calm and comfort with energy boosting vitality through a range of restful and restorative colors, in tandem with exuberant tones,” said Leatrice Eiseman, executive director of the Pantone Color Institute. “As we move forward into an environment filled with contradiction, hues for [autumn/winter] 2022/2023 enable consumers to move fluidly between a range of contrasting shades, allowing them to spontaneously express who they are and how they feel on any given day.”
—William S. Gooch
