The internationally renowned Canadian actor is named the global ambassador of the textiles company, and features in their new campaign.
Though you might recognise him first and foremost as the titular character of Marvel’s Shang Chi, Simu Liu has made himself known as a true trailblazer within the entertainment industry, and continues to be a fervent supporter of Asian creators and entrepreneurs. Driven to pursue roles within film and television which challenge the status quo, much of Liu’s work is known to have innovation and inclusivity at its underbelly — something which makes the Canadian actor the perfect fit for the forward-thinking performance textiles company, Nobis.
Naming Simu Liu as their global ambassador, Nobis – translating to “us” in Latin – strive to create collections of outerwear, footwear and accessories which translate Liu’s subversive perspective. With a presence in over 40 countries, Nobis uses technological innovation to create textiles which are both timeless and freeing: allowing their customers to embrace wanderlust and live a dynamic life without restriction.
For their transitional 2022 campaign, Simu is shot in the key outerwear styles from the season, including the distressed-style Hydra Performance Poncho. Boasting a floating silhouette, the piece ensures breathability while remaining water repellent for protection in any wet conditions. The Speck Tailored Mid Layer Jacket also features, providing versatility in varying climates — while it’s symmetric cuts and stone-hued finish help the item transcend from practical uniform to a high-fashion staple.
To explore the full collection and campaign, head to eu.nobis.com now.
