For Chapter 2 of Versace Embodied, designer Dario Vitale’s art-forward campaign, the brand commissioned a large-scale drawing titled “Love Theme 4:55” by New York artist …
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Kendall Jenner Fronts Fanatics Sportsbook Super Bowl Campaign
Debuting Fanatics Sportsbook’s first ever Super Bowl campaign, Bet on Kendall places Kendall Jenner in a setting far removed from stadium noise. This is not …
The Source |Oakley Meta Debuts New Campaign Featuring Spike Lee and Marshawn Lynch + iShowSpeed
The intersection of elite performance and cutting-edge technology is about to take center stage. As the world prepares for the big game on February 8, …
Beats Unveils New Shohei Ohtani Campaign Over Los Angeles Skyline
Beats has unveiled a bold new visual campaign starring MLB superstar, World Series champion, MVP, and global icon Shohei Ohtani. Created in collaboration with acclaimed …
Skylar Diggins Becomes Face of Saratoga Spring Water Campaign
Skylar Diggins is adding another major title to her résumé. The basketball star and rising style icon has been named the new face of Saratoga …
Rémy Martin Launches My Call Campaign Celebrating Modern Success
The House of Rémy Martin, a historic producer of Cognac Fine Champagne since 1724, has introduced My Call, a new global brand vision and campaign …
Rihanna recruits Elon Musk’s trans daughter, Vivian Wilson, for her Valentine’s Day campaign
Rihanna just made Valentine’s Day fashion history. The global superstar has enlisted Vivian Wilson, the 21-year-old transgender model and outspoken cultural voice, to star in …
Wale and Nike Unveil GT Future “Ice” Campaign Honoring DMV Hoops
Grammy-nominated DMV rapper Wale has teamed with Nike to launch the new “Ice” colorway of the Nike GT Future, a collaboration rooted deeply in Washington, …
M&S Casts Grace Coddington and Leading Ladies in Campaign by Annie Liebovitz
LONDON, United Kingdom — Marks & Spencer is hoping a high-profile ad campaign featuring some of Britain’s biggest female celebrities will boost sales of its …
Renate Reinsve’s Season Awards Campaign in FFORME & Louis Vuitton
Awards season is beginning to stretch its limbs, and Renate Reinsve is right at the centre of the conversation. With Sentimental Value already generating Best …
Mariah Carey Stars in Sephora’s Holiday Campaign
For its 2025 holiday campaign, Sephora has partnered with Mariah Carey. Thanks to her chart-topping 1994 hit “All I Want For Christmas Is You”, Carey …
Jay-Z and Beyoncé Pose With Basquiat Painting in First Images From Tiffany Campaign
Beyoncé and Jay-Z’s first campaign for Tiffany has landed, featuring the couple and Tiffany-blue Jean-Michel Basquiat painting Equals Pi. It’s the first public campaign featuring …
The Story Behind Gap’s Gwyneth Paltrow and Apple Martin Campaign
Welcome to Spot Check, a column by The Business of Fashion breaking down the most talked-about fashion and beauty campaigns of the moment and why …
Everlane Launches Its First Celebrity-Fronted Campaign
For its first celebrity-fronted marketing campaign, Everlane chose to work with a member of the exact demographic it’s hoping to target: Gen-Z. The DTC brand …
Riding a Wave of Growth, Anthropologie Launches Its Biggest Celeb Campaign Yet
Anthropologie is having a moment. In addition to seeing nearly eight percent sales growth in 2024, the Urban Outfitters-owned retailer has been expanding its retail …
Tilda Swinton Stars in New Tom Ford Fragrance Campaign
On Friday, Tom Ford revealed the actress Tilda Swinton as the face of its new perfume, Black Orchid Reserve. Crafted by creative director Haider Ackerman …
Maison Margiela Taps Miley Cyrus For First-Ever Celebrity Campaign
Maison Margiela released its Autumn/Winter 2025 campaign Thursday featuring Miley Cyrus, its first-ever celebrity ambassador. The 37-year-old French luxury brand has previously refused to work …
Emporio Armani Taps Nicholas Galitzine for Fall 2025 Campaign
Nicholas Galitzine has clearly found his stride with Emporio Armani. After first stepping in as the brand’s Global Fragrance Ambassador, he’s now fronting the Fall/Winter …
Eva Herzigova Takes Us Behind the Scenes of Sarah Burton’s First Givenchy Campaign
Sarah Burton’s debut Fall-Winter 2025 Givenchy campaign is a punchy ode to femininity. Lensed by Burton’s longtime collaborator Collier Shorr and styled by her right …
Serena Williams Fronts Campaign for Weight Loss Drugs
Telehealth company Ro has announced a new campaign and multi-year partnership with tennis champion Serena Williams, centred on her own experience using GLP-1 injections to …