Margret Qualley reminds us of the joyful spirit of summer in a new ad campaign
Margret Qualley reminds us of the joyful spirit of summer in a new ad campaign
Summer is upon us and the Chanel Coco Beach 22 collection offers the perfect pieces for your next beach escape. To introduce the collection, Margaret Qualley reminds us of the pure joys of summer in a video ad campaign directed by Lachlan Bailey.
Qualley brings the collection to life in a dreamy setting along the Mediterranean sea. The contrast of the water, rocks, and sunlight all emphasize the black and white emblem of CHANEL. Bailey wanted to pay tribute to Gabrielle Chanel’s love of the sea and to perfectly capture the fleeting feeling of summer; moments of lightness, spontaneity, and freedom are expressed throughout the film.
Dressed in a one-piece swimsuit, Qualley holds a black satin bag interlaced with ribbon and pearls, a favorite of Gabrielle Chanel. The fluid tweed trousers in black are a perfect lightweight option for the summer as well as the checkered shirt and skirt ensemble in black and pink. Of course, no summer collection would be complete without summer staples like a tote and a pair of leather sandals embellished with CC logos.
As Qualley lounges in the sun, she notes, “To me, this collection is so fun because it represents summer, vacation, and freedom.” The full film can be seen below.
The CHANEL Coco Beach 2022 collection will be available in a selection of CHANEL boutiques starting June 15th.
