The German label will design the AMF1 team wardrobe, providing formal apparel and race wear for its drivers, as well as a travel wardrobe for the entire team, according to a company statement Thursday.
Boss and Aston Martin will also co-design a capsule collection “featuring modern performance wear” which will be available in 2023.
The partnership, announced ahead of the British Grand Prix starting 1 July, is the latest in a growing number of tie-ups between fashion brands and Formula One.
In May, LVMH-owned Tiffany and Co. produced the podium trophies for the inaugural Miami Grand Prix race, while the group’s Berluti label inked a deal to dress the team of French carmaker Alpine.
UK-based sportswear brand Castore inked a long-term deal to create and supply apparel for the McLaren racing team.
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