Bieber had a clear vision, from the formulas themselves to the look of the brand. “The two biggest things are my obsession with the formulas and the ingredients, and the aesthetic of the brand,” she says. “I’m coming from the modeling world and the fashion space, so I really wanted to bring that easy, cool, sporty, chic, editorial vibe to a skin-care beauty brand.”
Part of that vibe is the brand’s unofficial mascot: the glazed donut. Bieber declared 2022 the year of “glazed donut skin” with an extremely dewy selfie, and since then, the donut emoji has popped up on several of her posts, including the brand’s announcement. “With skin-care, you equate it to something that feels yummy. For me, it’s always been a freshly dipped glazed donut, like fresh Krispy Kreme out of the box. There’s that glaze coating. I want my whole body to feel like a glazed donut, yummy from head to toe.”
Courtesy of brand
It’s clear that for Bieber, skin-care is self-care. This is why her brand is bigger than just products. “I want people to feel like they are included in something that feels cool and essential and aesthetically pleasing to them,” she says. “It’s not just a skincare brand, it’s the world of Rhode and everyone’s invited. I want people to feel included and I want them to feel like they are getting access to amazing skincare.”
To celebrate the launch of Rhode Skin, I put the entire line to the test. Read on for my honest review.
Rhode Skin Peptide Glazing Fluid
The brand’s most unique offering is the Peptide Glazing Fluid, a hydrating serum Bieber calls a “dewy glow in a bottle.” As the name suggests, it’s packed with peptides to plump skin and smooth lines, hyaluronic acid to hydrate, marula oil for barrier repair, and niacinamide for texture and tone. It’s a gel-serum Bieber describes as an “interesting, different, amazing texture.”
I would have to agree—it has a cushy texture, more akin to a light lotion than a traditional serum. My skin drinks this stuff right up. It sinks in easily with zero greasy residue, and instantly makes my skin feel dewier and bouncier. I’ve been dealing with some flakes as a side effect of Accutane, and this has helped smooth them over and juice up my skin in general. I love that the whole line is fragrance-free, as my skin is sensitive and this product didn’t break me out. I’m also into Rhode’s packaging—it reminds me of the defunct Prada skin care line—but this product has my favorite look of the bunch.
While Bieber couldn’t pick one product as her favorite, she did say “If I had to continuously reach for one thing, it’s definitely the Peptide Glazing Fluid. It’s our universal moisture it-girl.”
Rhode Barrier Restore Cream
Like any good skin-care obsessive, Bieber is very conscious of her skin barrier, which is where the Barrier Restore Cream—or BRC, as she calls it—comes in. The BRC is a thick reparative cream, made to comfort, soothe, and restore the skin. It features many of the same ingredients as the Glazing Fluid, like peptides and niacinamide. It also has shea butter to soften and moisturize, squalene to soothe and hydrate, and aciai for antioxidant protection. You can use the cream on its own, but Bieber said she designed it to be layered with the serum.
