In her new role at the label, the former Dazed editor-in-chief will oversee the brand image as well as global marketing and communications efforts. Burley will remain based in London.
Burley, who helmed Dazed magazine between 2015 and 2021, began working with Acne Studios last year when she was appointed to the newly created role of creative editor.
In 2017, she worked with Helmut Lang as its editor-in-residence, bringing on Hood By Air’s Shane Oliver as a guest designer and spearheading a year-long project where the brand collaborated with up and coming artists.
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Acne’s Plan to Step Into the Spotlight
The low-key Swedish luxury label built a $285 million business trading in effortless cool. After growth stalled during the pandemic, the brand is shaking up its retail and marketing strategies in a bid to boost consumers attention and reinvigorate sales.
