British businessman Mike Ashley’s fashion group announced it had acquired the womenswear brand for an undisclosed sum in a regulatory filing Thursday.
The acquisition of I Saw It First is the latest in a series of deals by the fashion group, which also owns department store chain House of Fraser and luxury fashion retailer Flannels.
It paid £20 million ($25 million) for the intellectual property of Missguided and related companies in June, after the struggling fast-fashion retailer entered UK insolvency proceedings.
Frasers Group said that it now plans to integrate I Saw It First and Missguided.
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Mike Ashley Acquires Missguided in £20 Million Rescue Deal
Ashley’s Frasers Group Plc agreed to pay £20 million ($25 million) for the intellectual property of Missguided and related companies.
