Grown-out blonde is the only hair color you should be asking for this summer, and you have Zendaya to thank for it.

The actor is no stranger to experimenting with various hairstyles; wasn’t it just last week we were admiring her bob, right before she mixed things up with hair extensions? We can barely keep up. The multihyphenate keeps us on our toes—but because of that, she’s also given us the ultimate hair color trend of summer 2022.

Zendaya has been showcasing her much lighter hair hue on social media, and we have a lot of time for it. We’re dubbing her new color grown-out blonde—and we’ve discovered that salons are reporting a huge uptick in people requesting her exact hue.

zendaya / Instagram

As avid Zendaya fans will recall, the Dune star posted a snap on Instagram earlier this summer to debut her newly lightened hair with the caption “I feel like I just cut my hair…” 

A fan account called Zendaya_Updates then shared the video of the star’s hair via Twitter, and their followers went wild. “She looks so good with light brown hair,” one person tweeted. Another said, “This woman’s beauty just hits different.” 

So why is grown-out blonde in such high demand? Jake Wanstall from Larry King salon in London believes people are choosing “carefree” colors and styles this summer because they don’t have the time or inclination to spend hours on their hair. “Grown-out blonde is ideal for low-maintenance summer styles because you can wear it down, up or even half up, half down,” he says. “It’s extra low-maintenance, as when it grows out, there are no roots, so you can get away with getting it done every three to six months.”

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