Rihanna stars in flirty, retro campaign for new “Dolled Up” collection, featuring vibrant florals and figure-hugging lace
Rihanna stars in flirty, retro campaign for new “Dolled Up” collection, featuring vibrant florals and figure-hugging lace
Raising the bar for lingerie in yet another bold and brilliant release, Savage X Fenty introduces “Dolled Up”, a collection of orange and blue florals in size-inclusive lace and flirty vintage silhouettes. Posted to social media, the collection’s retro-style campaign features Rihanna and models lounging in their embroidered pieces, their video clips collaged with neon beams of light with choppy vintage edits.
“All dolled up…For no one but ya damn self”, reads the brand’s official Instagram and Twitter pages, hyping up the exclusive Dolled Up Xtra VIP Box offered with the new release. $60 for members and $100 for regular shoppers, the box includes the three-piece set spotted on Rihanna in the collection’s campaign: the Dolled Up Lace Cami, Lace Cheeky, and Lace Short. The electric orange set is flowy and sensual, but it doesn’t stand alone. Online, “Rihanna’s Picks” include a halter lace teddy, floral bralette, and strappy body harness.
As always, Savage X Fenty is size-inclusive. The Dolled Up collection offers bra sizes in bands 32-46 and cups A-H, and bralettes and panties in XS through 4X.
The “Dolled Up” Collection is available now to shop online.
