Golden hour — the hour before sunrise and the hour following sunset — has always been known as one of the most beautiful times of the day. The soft light casts a warm glow and instantly upgrades any look. With such a flattering shade, we wonder why it took so long to get picked up as a hair trend. Regardless of your go-to style, golden hour hair color is the latest trend that can turn anyone into a summer goddess year round. 

What Is Golden Hour Hair Color?

Golden hour hair color comprises soft placement and golden tones with a hint of warmth. The result is a sun-kissed finish no matter what the weather is. The overall finish feels richer than previous lit-from-within trends with the same amount of glow. 

Who Can Wear This Trend?

Blonde, brunette, or red-head, this trend can be tailored to any base shade. Simply ask your colorist for a warmer shade and a cast that, above all else, reflects light. The trend can easily be added to previously lightened colors with a hair gloss; just ask for a few face-framing pieces or halo highlights to really make the color pop. 

What About Upkeep?

Like any other shade of highlights, golden hour hair color must be appropriately taken care of. From regular gloss services to adding tinted treatments to your home care regimen between salon appointments. Apply Wella Professionals Color Fresh Mask in Golden Gloss to refresh your shade for a quick and easy way to ensure golden hour all season long. 

Wella Professionals Color Fresh Mask in Golden Gloss

Color Inspiration:

Show your stylist a few inspiration photos to ensure you get the right tone and a perfectly lit look.



 



 



 




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