Here are the brands going pink and giving back in support of breast cancer awareness.
Here are the brands going pink and giving back in support of breast cancer awareness.
October is breast cancer awareness month. The annual awareness campaign is organized in part by major breast cancer charities to raise media coverage about the disease as well as raise funds to help create new treatments for people currently suffering from it.
Since the campaign started in 1985, companies, organizations, and people have dressed in pink or changed their branding to pink to offer support for the cause and provide a visible symbol to associate with the movement to end breast cancer.
This year, as in many years past, fashion brands have released collections with the intention of raising money and awareness for breast cancer charities. Here are some of the brands you can support that are also supporting the fight to end breast cancer.
Rihanna’s Savage X Fenty has released matching light pink and hot pink underwear and bra sets, as well as a tank top, fuzzy socks, and a robe if you want to be pinked out on a comfy day.
Additionally, the brand will partner with Clara Lionel Foundation to donate to the Keep A Breast Give Back Grants program for Breast Cancer Awareness Month. The donation will support Keep A Breast’s initiatives to support BIPOC women who are breast cancer survivors or have been diagnosed with breast cancer.
Find this collection here.
PrettyLittleThing has also launched a collection to support breast cancer awareness month. Their collection is launched in partnership with action charity GIRLvs CANCER and sees the launch of PrettyLittleThing’s first ever post-surgery lingerie.
The collection explores a mixture of comfort and femininity to make you feel confident in the skin you are in and features a range of seamless bras, lace dressing gowns, and beautiful bodysuits.
Find this collection here.
Bobbi Brown Cosmetics is selling a limited edition pink-packaged duo of their best-selling oil-infused Free Spirit and Bellini glosses. In honor of breast cancer awareness month, they are donating 100% of each purchase of this duo to the Breast Cancer Research Foundation to support research on the disease.
Find the gloss duo here.
Jewelry brand Gorjana will also be donating to the Breast Cancer Research Foundation this October. When you buy anything from their pink collection, like the power gemstone ring or morganite earrings, Gorjana will donate half of the proceeds to the foundation.
Find the collection here.
Lastly, if you are looking for pink hair tools, ghd will be donating $20 from every purchase of their limited-edition Orchid Pink Collection to The Pink Agenda to raise awareness of breast health education and the importance of self-checking.
The brand has previously raised over $22 million raised worldwide and has helped countless people implement monthly self-check routines to screen for signs of breast cancer.
Find the collection here.
Credits: Cover photo courtesy of Savage X Fenty.
