Of course Kim Kardashian opted to go cozy blonde: This way, she gets to keep the look of being blonde, minus the time-intensive upkeep. “Cozy blonde is a toned-down version of your summer blonde and a great transition into fall [and winter],” says Jennifer Korab, hairstylist and owner of Renaissance Salon & Spa, who coined the name. This blonde generally consists of warmer tones and golden blonde, Korab continues, pointing to Jennifer Lopez’s hair as a classic example.
“Cozy blonde is a term used to describe a super low-maintenance approach to being a blonde,” Michelle Cleveland, celebrity hair extension artist and Wella master color expert, adds. “Anyone who feels a little washed out from the overall brightness [of their blonde] usually transitions very well into wearing this look,” Cleveland continues, and it also applies to those who are tired of upkeep that is too time-consuming, expensive, or damaging. “In this case, your stylist can create a cozy blonde that gives you the best of both worlds.”
MediaNews Group/Los Angeles Daily News via Getty Images
Want to try the shade for yourself? Here’s what to ask for at the salon. “Cozy blonde has a lot of dimension to the hair. You can achieve the look by adding lowlights and asking for a golden or honey blonde, but you want to keep the face frame bright while adding fine lowlights throughout,” says Korab. Cleveland agrees, and she also notes that you should reiterate you’re still interested in seeing yourself as a blonde, but would love to make it a bit more low-maintenance while seeking a softer grow out. Just remember: Low-maintenance does not mean no maintenance.
To conserve the shade protect your hair, be sure to consistently use heat protectant and color-protecting shampoo and conditioner, as well as a hydrating hair mask and gloss. Korab is a fan of Pureology’s Color Fanatic Top Coat + Tone Hair Gloss in gold.
Danielle Sinay is the associate beauty editor at Glamour. Follow her on Instagram @daniellesinay.
