Color trends are constantly evolving, and hair color gives us the ability to express personality, share diversity, and, most of all, be our most authentic selves. It has grown from a necessity to a luxury to enhance your look or create a statement. With everything from subtle placement and natural shades to vibrant colors — there are infinite ways to create with color.
With the power of social media, trends start and spread rapidly, sometimes making it hard to keep up with the latest looks. However, there are a few overarching themes that continue to trend. In particular, a focus on individualization and expressing yourself through your unique style — something Wella Professionals Extra Creative highlights. Whether you’re looking to glaze, lighten or perfect your shade — Wella Professionals helps stylists take their color creations to the next level, and we’re highlighting a few of our favorite ways to get creative with Wella Professionals Koleston Perfect and Shinefinity.
GLAZE
It doesn’t matter which shade you create — healthy, shiny results are always in style. Get creative with your glazes this season by utilizing Wella Professionals Shinefinity to enhance creative placement or as a quick and easy express service. With up to 250% shinier hair* *versus untreated bleached hair, Shinefinity is a must-have for all services.
Creative Placement
Products used: Wella Professionals Shinefinity 08/8, 00/89, 09/61, 07/59, 00/00.
Pair with: Wella Professionals ColorMotion+ Shampoo, Conditioner and Structure+ Mask
Wella Professionals ColorMotion+ Shampoo ($25.00), Wella Professionals ColorMotion+ Conditioner ($25.00), and Wella Professionals ColorMotion+ Structure+ Mask ($25.00).
Shinefinity Speed Glaze
Products used: Wella Professionals Shinefinity 06/6, 07/59, 00/00.
Pair with: Wella Professionals Nutricurls Micellar Shampoo for Curls, Nutricurls Detangling Conditioner for Waves & Curls, and Nutricurls Deep Treatment for Waves & Curls
Wella Professionals Nutricurls Micellar Shampoo for Curls ($25.00), Wella Professionals Nutricurls Detangling Conditioner for Waves & Curls ($25.00), and Wella Professionals Nutricurls Deep Treatment for Waves & Curls ($25.00).
LIGHTEN
There are so many ways to enhance curls with cutting, styling, and especially hair color. By adding well-placed hair color, you can amplify the shape of curls to really show off the texture. For a pop of color with a highly conditioning and contoured effect, we love utilizing Wella Professionals Koleston Perfect Special Blonde to lift followed by Wella Professionals Shinefinity to add unbeatable shine.
Coils & Curls that Pop
Products used: Koleston Perfect Special Blonde 12/81 + Wella Professionals Shinefinity Glaze
Pair with: Wella Professionals Nutricurls Micellar Shampoo for Curls, Nutricurls Detangling Conditioner for Waves & Curls, and Nutricurls Deep Treatment for Waves & Curls
Wella Professionals Nutricurls Micellar Shampoo for Curls ($25.00), Wella Professionals Nutricurls Detangling Conditioner for Waves & Curls ($25.00), and Wella Professionals Nutricurls Deep Treatment for Waves & Curls ($25.00).
Creative Tones to Enhance Texture
Products used: Wella Professionals Koleston Perfect 8/3, 8/43, 0/65, 10/16 + Wella Professionals Shinefinity 08/34
Pair with: Wella Professionals Nutricurls Micellar Shampoo for Curls, Nutricurls Detangling Conditioner for Waves & Curls, and Nutricurls Deep Treatment for Waves & Curls
Wella Professionals Nutricurls Micellar Shampoo for Curls ($25.00), Wella Professionals Nutricurls Detangling Conditioner for Waves & Curls ($25.00), and Wella Professionals Nutricurls Deep Treatment for Waves & Curls ($25.00).
PERFECT
From 100% grey coverage to bold, rich color results, Wella Professionals Koleston Perfect creates perfect color every time. Not only does it enhance results it is the first and only hair color that combines color performance with Metal Purifier and ME+ dye technology for true-to-tone color that also protects against damage. To get creative with Wella Professionals Koleston Perfect combine a full head bleach application with expressive color to result in a genuinely trend-driven finish.
Bleach + Expressive Color
Products used: Wella Professionals Koleston Perfect 10/95, 0/65, 10/1, 2/0.
Pair with: Wella Professionals Fusion Intense Repair Shampoo, Conditioner, and Mask.
Wella Professionals Fusion Intense Repair Shampoo ($25.00), Wella Professionals Fusion Intense Repair Conditioner ($25.00), and Wella Professionals Fusion Intense Repair Mask ($25.00).
Collection Credits
Hair Artists:
Dean Roybal @deanroybal
Enrique Lamboy @kique_stylist
Stevie Smith @stevieannsmith
Support Hair Artists:
Nato Van Dine @re_nato_v
Eric De La Torre @priince_eric Nail Artist
Julie Le @nailartslanger
Key Photographer & Editor: Nick Berardi @nickberardi
Wardrobe Stylist: Natalie Berwanger @lilnatb
Wardrobe Assistant: Yesenia Carbajal @_yeseniaa
Models:
Madison Thibodeau
Monique Blanchard Emmanuel Comp
Addieson Caulder
Craig Prather Jr
Wella Education Team:
Sara Tomich @sarat.wellahair
Devin Smith @devinsmith
Richelle Lizarraga @richellelizarraga
Christina McCarver @christinamhair
Katie Maloney @kmaloney
Autumn Havener
OPI Nail Education Team: Lia Smith @thenailsmith
BTS Photographer: Matthew Taplinger @nonformat2.0
Video: Allen Henson @roiallenhenson
Get to know Wella Professionals Shinefinity
Wella Professionals Shinefinity is a glossing treatment that improves tone while creating a shine you can feel. In addition to creating unbeatable shine and beautiful true-to-tone results, you can look forward to the following with Shinefinity:
- 37 Demi-Permanent Shades that are intermixable for endless color options
- Offers up to 250% shinier hair*
- Up to 50% smoother hair**
- Up to 50% softer hair**
- Tones that last up to 6 weeks
- Innovative formula regulates the pH of the hair to ensure it doesn’t fall below 6.5 for balanced, optimal color results.
- Can be used on natural hair color, after lightening, or in addition to grey coverage services.
- Pick from 2 developers: Bowl and Brush Activator or Bottle Activator
- Pick from Cool, Warm, Naturals, or Booster color palettes or the just-launched Signature Naturals collection featuring 5 shades ideal for counteracting warmth or creating root shadows.
- Use Shinefinity to create shine, refresh color and highlights, add tone, enhance dimension, or correct color.
- 1 Shinefinity tube sold every 10 seconds in the world.
*versus untreated bleached hair
**Instrumental testing vs. our regular demi
