Today, Louis Vuitton unveiled their latest advertising campaign for Drop 2 of “Creating Infinity,” the Maison’s exclusive collaboration with the avant-garde Japanese artist Yayoi Kusama.
Men’s and Women’s leather goods, ready-to-wear and fragrances are all featured.
Following a debut chapter highlighting Louis Vuitton’s interpretation of Kusama’s most iconic signature, the Dots, the Maison plays up the artist’s expressive, joyful spirit in new motifs and a campaign lensed by the photographer Steven Meisel.
Acting as canvases, Ambassadors, and friends of the House — including Lea Seydoux, Cate Blanchett, Justin Timberlake, Naomi Osaka, Hoyeon, and Zhou Dongyu — pose for a series of playful portraits embellished with colourful, expressionistic statements inspired by some of Yayoi Kusama’s most distinctive motifs. Radiant Pumpkins, colourful Faces, Flowers, and Infinity Dots and Nets appear on the iconic Capucines and Monogram accessories; motifs which are reprised in vibrant beauty looks by the makeup artist Pat McGrath, with hair by Guido, creative direction by Ferdinando Verderi, and styling by Carine Roitfeld.
Creations from Drop 2 of the Louis Vuitton x Yayoi Kusama collaboration will be available in-store worldwide on March 31st, 2023.
Courtesy of Louis Vuitton
