Why Buying Wholesale Benefits Everyone

Why Buying Wholesale Benefits Everyone

Buy More, Pay less

There are many reasons to buy in bulk, and in every case wholesale purchasing maximizes your return on investment (ROI). Meaning, not only is it more affordable for you, but ultimately for your customers. Wholesale distributors enable you to buy more while paying less. This relationship may seem contradictory, but it is solely because you are purchasing a large quantity that you are able to pay less, without compromising quality. This relationship is known as volume discount. The ability to increase inventory while minimizing expenses allows you to maximize your profit margin within your retail mark up (i.e. the fiscal difference between what you purchase a product for and what you sell it for).

Not only does this increase your purchasing power, but ultimately that of your clientele. In other words, because you are able to purchase your inventory at a lower cost, you are able to sell it at a lower price while maintaining an ideal profit margin. Neither you nor your customer will have to compromise, it’s a win-win. Notably, a lower price tag for your customers will likely attract more customers, further compounding your profitably and brand.

Benefits of buying Wholesale

  • Large Volume Discounts
  • High return on investment (ROI)
  • Increased purchasing power
  • Increased customer purchasing power
  • Increased profit margin (Retail mark up – costs)
  • Lower cost to customers
  • Increased likelihood of growing consumer base

How it Works

Let’s say you’re starting an apparel business or expanding your brand exposure through retail. T-shirts are a universally popular product, so you decide to create your base retail line with cheap t-shirts for men and women. While you intend to sell your shirts one at a time to each customer, you recognize that as the creator of the brand, it is fiscally and temporally unsustainable to do the same. Instead, you decide to buy blank canvas t-shirts in bulk from a wholesale retailer like Wordans to increase your volume discount, purchasing power, and profit margin.

In other words, instead of paying $15/shirt, and selling $20/shirt with a $5 profit margin, you buy 100 shirts for $500, giving you an evaluation of $5 per shirt. Then you can sell the shirts for $15 each, widening your profit margin while simultaneously offering a more affordable product for your customers without compromising quality. In fact, more affordable clothing will likely attract more customers, allowing you to further lower the price while increasing revenue and profits.

Wordans: B2B and B2C

Many wholesale distributors, like wordans, simultaneously act as a B2B (business to business) and B2C (business to customer) company. Meaning, while Wordans works with many retail businesses that resell their products, they also sell directly to individual consumers. These consumers may be looking to purchase lower, consumer-level quantities; perhaps purchasing as little as one shirt. In other words, wordans can supply the final product to the end consumer directly. These consumers often buy from Wordans because they offer lower prices for the same quality found in common retail stores. That said, consumers may also be interested in bulk purchases for specific purposes, such as for employees or one-time events where one might want a group of people to be easily identifiable (professionally or otherwise) or facilitate a way to commemorate events and interests using memorabilia (e.g. sports team).

Thus, while wholesalers are largely meant to sell products in bulk, the amount can differ. As listed on the website, there are different bulk orders available per product. The price point of each product depends on the quantity you intend to purchase. As the quantity increases, the cost of each product decreases (i.e. volume discount). For example, if I want to purchase 1–15 shirts, each shirt will cost $13, whereas if I want to order 400–500 shirts, each shirt will cost $11.50.

Quality Tailored for you

Because wholesale distributors cater to a wide array of clientele, they provide a large selection of options and customizations. So rather than purchasing various products from various manufacturers or wholesalers, you can do it all through Wordans. This enables you to streamline your entire operation – saving you time and money.

All of wordans’ shirts, sweaters, pants, jackets etc. are offered in varying sizes, styles, colors, and brands. You can begin customizing your base product before it even arrives and request certain attributes using feature filters. For example, you may be interested tagless or tear-away clothing so that the only visible brand on the final product is yours. Furthermore, Wordans offers eye-catching features that may interest your clientele:

  • Performance grade apparel
  • Organic fabric
  • Easy-care
  • Snag resistance
  • Anti-microbial design
  • UPF sun protection

And more!

Ultimately, a wholesale distribution network like Wordans provides the most efficient and affordable way to build your brand. This is notable even when compared to buying directly from brand manufacturers (e.g. Gildan and Champion). Because their focus is production, they will not have the same delivery and customer services. More so, you would be confined to products from one brand and would only be able to order in much larger quantities (i.e. fewer options).

Local and International

Perhaps you’re new to the retail business and want to start small, or looking to cover the country and go international altogether. Regardless of where you start, your vision may involve expansion – nationally and internationally. Whether you’re starting in your hometown or aiming for the horizon, Wordans can meet you where you are and growth alongside you.

Wordans’ supply network is intentionally designed using strategically dispersed distribution centers and warehouses, further streamlining your operation. In other words, this localization allows wordans to work as efficiently as they do locally and internationally.

Notably, Wordans’ entire supply system is centralized through their website so that every browse, purchase, and inquiry can be done online, wherever and whenever. Furthermore, in line with wordans international identity, every interaction and listing can be done in your preferred language, for your convenience.

Benefits of choosing wordans as your wholesale distributor

  • Large range of products
  • Select brands
  • Customizations – color, sizes, attributes
  • Eye-catching special features
  • Localized international network
  • Customer service in various languages



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