Glamour is making a splash on campuses across the country with its new initiative, Glamour on Campus. On April 27, students filled the Eisner & Lubin Auditorium at New York University’s Kimmel Center for University Life for the first Glamour on Campus event. Cohosted with NYU’s largest student organization, Program Board, the fireside chat was moderated by Piper Elizabeth Page, a graduating senior. The event began with Glamour’s editorial director of the Americas, Samantha Barry, and was followed by a panel of the Glamour team which included Alexandra Folino, art director, Ruhama Wolle, special projects editor, and Monique Wilson, editorial assistant. The conversation, with a focus on understanding what drives culture, covered everything from Glamour’s By Women package to its ability to connect with the younger generation.
During the Q&A with Barry, a first-year linguistics student asked if Glamour could showcase more of the “young professional” perspective in media.
John Matlosz
Barry pointed out that Glamour has a long history of talking to young people, going back to 1941 when the magazine changed its tagline to “For the girl with a job.” She mentioned that Glamour has published service pieces in the past, such as tips on making friends with colleagues or what to wear to the office. Barry also expressed that Glamour is considering reintroducing this type of content, as starting one’s first job can be daunting.
Glamour on Campus aims to connect with college students by learning about the issues that matter to them, the celebrities they admire, and the trends they’re following closely. By doing so, Glamour aims to build relationships with universities across the country and stay in touch with the interests of college students.
