For Coachella 2023, H&M invited guests to their exclusive desert hideaway.
The oasis was dreamt up as a place for friends of the brand to unwind, relax and mingle during the first weekend of Coachella where they enjoyed a brunch and pool party, before heading to the festival grounds for Saturday night’s line-up.
They were of course all dressed in their favourite looks, personally selected from the H&M dressing suite.
Is it Coachella without one sighting of a fringed dress?
Emma Roberts was the epitome of desert chic styling her dress with Sonora Boots Santa Fe boots which were made for a Coachella crawl.
Zoey Deutch was a woman after my own heart wearing an H&M oversized white linen blazer and trousers from the H&M Summer 2023 collection, which didn’t lean into the expected styles we are used to seeing at this annual event.
In this setting Isabela Merced’s H&M floral printed dress from the H&M Spring /Summer collection 2023 looked picture perfect.
Irina Shayk rocked an H&M striped wrap top and trouser set while debuting a pair of boomerang-shaped earrings, from the upcoming Mugler H&M Designer Collaboration (launching May 11).
The model tends to serve up the most head-scratching footwear, but considering the non-stop rain in LA, perhaps she was covering her bases with these heavy boots.
Kathryn Newton was the most ready for some pool party action wearing a an embellished shirt and trouser set from the Innovation Re-Enchantment Design Story Collection.
Both these pieces are made from 100% recycled-content beads and sequins.
Credit: Jojo Korsh/BFA.com
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