They say never go back, but Adriana Lima returns as the face of Victoria’s Secret newest Heavenly Eau de Parfum campaign after officially hanging up her wings back in 2018.
I’m not surprised by the reunion, because let’s face it, Adriana will always be the global face of the brand.
When you think of Victoria’s Secret as a brand, you think of Adriana.
The new campaign was captured by visionary photographer Sølve Sundsbø, in which Adriana embodies Heavenly’s signature warmth and luminous glow within the campaign.
The imagery evokes a light and airy ambiance, a nod to the fresh and sophisticated notes within the perfume. The reimagined bottle was designed to complement the timeless radiance of the fragrance.
“I’m so excited to be working with Victoria’s Secret again, the brand has always been like family to me. Being the face of this iconic campaign and fragrance is so special because it beautifully compliments a woman’s radiance, which is symbolic of Victoria’s Secret’s inspiring mission of celebrating every woman. It was amazing being on set again with everyone, and we had the best time bringing this message to life through this timeless fragrance,” said Adriana.
“It is an honor to have a global icon return as the face of our new Heavenly Eau de Parfum campaign. Adriana is not only a beloved part of the Victoria’s Secret family, but she also encapsulates the essence that makes this fragrance a treasured favorite. As always, Adriana’s captivating energy on the set of this campaign brought the glamorous and luminous feel of this fragrance to the next level, and we can’t wait to share it with everyone,” said Tracy Deleu, Vice President of Creative for Victoria’s Secret Beauty & PINK.
This Eau de Parfum opens with a hint of effervescent fruits, and transitions into a bouquet of romantic white florals at its heart: freesia, lotus and jasmine. Enveloped in gold musk, creamy sandalwood and bourbon vanilla, this signature fragrance is pure, sophisticated warmth.
The full Heavenly collection also includes Heavenly Dream Angel Eau de Parfum, a radiant gourmand fragrance that includes notes of raspberry nectar, amber crystals and prismatic musk. The facets within the fragrance reveal a bright strength with tender depth; the bright sister to a luminous classic.
To shop the Heavenly fragrance collection, visit Victoriassecret.com as well as retail locations nationwide.
Credit: Victoria’s Secret
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