Can social media influence translate into a successful brand story? The D’Amelio family believes they have all the right ingredients to succeed in a fiercely competitive industry. Here, a look at their FN cover shoot.
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The D’Amelio Family: The FN Cover Shoot
Image Credit: Camraface On the cover: Charli and Dixie D’Amelio with the Ravina platform mule from the family’s new D’Amelio Footwear brand.
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The D’Amelio Family: The FN Cover Shoot
Image Credit: Camraface On Dixie: D’Amelio Footwear Ravina platform mules, Self-Portrait top, Theory trousers and Zydo diamond hoops. On Charli: D’Amelio Footwear Marlania platform pumps, Azeeza Rachel mini dress. On Heidi: D’Amelio Footwear Karyenaa metallic pumps, Rebecca Vallance cutout dress.
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The D’Amelio Family: The FN Cover Shoot
Image Credit: Camraface On Charli: D’Amelio Footwear Karyenaa pumps, Brandon Maxwell embellished tee and mini skirt and Kallati and LeVian rings. On Dixie: Self-Portrait knit jacket and cargo jeans, Candy Ice earrings and Anabela Chan ring.
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The D’Amelio Family: The FN Cover Shoot
Image Credit: Camraface On Charli: Prada dress.
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The D’Amelio Family: The FN Cover Shoot
Image Credit: Camraface GCDS top and denim skirt, Mara Paris earrings, and Zydo and Anabela Chan bracelets.
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The D’Amelio Family: The FN Cover Shoot
Image Credit: Camraface “I guess a lot of brands don’t really get that insider information from the teens themselves, and they’re not listening to what people may want,” says Charli on launching their family’s footwear brand. The influencer said she’s learned a lot from asking her friends in college what they want in a shoe.
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The D’Amelio Family: The FN Cover Shoot
Image Credit: Camraface “Having to be out of my comfort zone all the time can be a little bit difficult,” says Charli D’Amelio. With more than 150 million TikTok followers, the youngest D’Amelio is the second-most-followed person on the platform. Since going viral with dance and lip-sync videos in 2019, she’s partnered with brands like Dunkin’ and Prada, launched her own fragrance, Born Dreamer, and won the latest season of “Dancing With the Stars.”
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The D’Amelio Family: The FN Cover Shoot
Image Credit: Camraface “We had no idea any of this was going to happen,” says Dixie D’Amelio. “We’re figuring it out every day and just trying to get the most out of this as we can.”
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The D’Amelio Family: The FN Cover Shoot
Image Credit: Camraface The D’Amelio family: Dixie, Heidi, Marc and Charli.
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The D’Amelio Family: The FN Cover Shoot
Image Credit: Camraface “We didn’t invent this process,” says Marc D’Amelio. “The model has been out there. The only thing we did differently is we raised money on the potential, as opposed to establishing it first and then going out and raising money.”
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The D’Amelio Family: The FN Cover Shoot
Image Credit: Camraface On Charli: D’Amelio Footwear Karyenaa pumps, Brandon Maxwell embellished tee and mini skirt and Kallati and LeVian rings. On Dixie: Self-Portrait knit jacket and cargo jeans, Candy Ice earrings and Anabela Chan ring.
