Nothing quite compares to ‘Dolls Kill,’ especially if you’re after a grungy, underground relaxed vibe or edgier styles and fashion-forward clothing.
That’s because Dolls Kill’s fabulous selection of alternative clothing styles is hard to beat.
However, in today’s article, I’ll share my top 20 favorite stores like ‘Dolls Kill.’
These stores offer similar clothing, so if you don’t have time to research yourself, this article will help you find new alternative styles at super-affordable prices.
Without further ado, if you’re looking for an edgier style with underground-ish tones and fashion-forward apparel, these stores like DOLLS KILL are perfect.
1/20
HOT TOPIC
United States
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EDITOR’S NOTE
Hot Topic’s current offering is similar to Dolls Kill – even better for band-related apparel and licensed merchandise in the alternative, underground fashion space.
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Launched in 1990, Hot Topic started by offering the ultimate music fan essential: band T-shirts.
Customers flipped when they walked into Hot Topic stores and saw Bauhaus, The Cure, TSOL, and Depeche Mode rock tees.
Within a year, the company offered about 50 band titles and rock-inspired goth clothing lines like Lip Service and Serious.
As they continued to expand, the company discovered that fashion buyers were also drawn to underground cartoons, cult movies, and comic book scenes.
2/20
NASTY GAL
United States
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While the store has many styles similar to Dolls Kill, I love their metallic skirts, platform shoes, and vegan leather pieces.
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Nasty Gal is the perfect online store if you’re into sexy yet elegant clothing.
Nasty Gal’s humble beginnings point to a tiny San Francisco apartment stacked with killer vintage fashion pieces, a laptop, and an eBay account.
But, if you ask any frequent shopper at Nasty Gal, they’ll tell you that most collections remind them of the Dolls Kill store.
That’s because when it first entered the online fashion store market, Nasty Gal used to curate many edgy styles.
3/20
PACSUN
United States
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I love PacSun’s mini dresses, lace-up boots, and pop culture-inspired t-shirts. Above all, the store’s prices are much more affordable than Dolls Kill’s.
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Founded by Jack Hopkins and Tom Moore in September 1982, Pacsun’s roots can be traced back to a small surf shop in Seal Beach, CA.
PacSun started by selling merchandise from established surf brands and later expanded to include skate and streetwear clothing brands.
Nowadays, this online store like Dolls Kill offers products for both men and women, including edgy styles in jeans, tees, tanks, polos, knits, and flannels.
I also dig the brand’s statement-printed styles in hoodies, boardshorts, bikinis, shorts, pants, dresses, and rompers, reminding me of Japanese fashion.
Pacsun isn’t an ordinary fast-fashion retailer; I confidently recommend it as a shop for boundary-pushing styles, thanks to its underground clothing offering mixed with Bohemian styles.
4/20
PRETTY LITTLE THING
United Kingdom
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An online store for cheap clothes similar to those worn by A-list celebrities and social media influencers at student discounts. So, if you want to stay on top of all things fashion without spending much money, PrettyLittleThing should be on your list.
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PrettyLittleThing is a UK-based fashion retailer aimed at 16-35-year-old women.
Launched by two friends previously working for an agency called “Posh Brands,” the store’s headquarter is in Manchester, with offices in London, Paris, and Los Angeles.
Although criticized for its fast-fashion approach, PrettyLittleThing has become a favorite among fashionistas thanks to trendy and affordable clothing.
5/20
URBAN OUTFITTERS
United States
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Aside from great hipster fashion clothes and accessories, I also recommend Urban Outfitters for make-up that perfectly matches alternative clothing styles.
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Urban Outfitters is the world’s leading urban clothing and lifestyle product retailer.
With alt-fashion styles at affordable streetwear prices, this online store provides a unique shopping experience and something “new” daily.
Prices are not as affordable as other stores similar to Dolls Kill on my list, but they are still attractive for students.
6/20
ASOS
United Kingdom
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Whether you’re tall, petite, or curvy, ASOS has some of the most fashionable pieces right now, even cheaper than Dolls Kill.
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ASOS is the premier British fashion and cosmetic retailer.
Founded in 2000 in London, the company’s online store hosts over 850 brands and its range of clothing and accessories.
As a worthy alternative to Dolls Kill, thanks to a huge range of similar designs for all body types, the brand’s primary office in Camden Town, London, gives the company a stylistic edge.
ASOS originally meant AsSeenOnScreen, with the tagline “Buy what you see on film and TV” – because it only sold imitations of clothing from those mediums (for example, Brad Pitt’s red leather jacket from the 1999 film Fight Club).
Nowadays, ASOS is a great place for aesthetic clothing, including goth, e-girl, cottagecore, dark academia, and light academia.
7/20
TOPSHOP
United Kingdom
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EDITOR’S NOTE
While Topshop is now a part of ASOS, you can still shop your TS faves on their online store – including your go-to jeans. Available for a limited time, this is your last chance to shop Topshop pieces that resemble clothes from Dolls Kill at a super affordable price.
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Topshop (originally Top Shop) is a British multinational fashion retailer of women’s clothing, shoes, make-up, and accessories.
Topshop was part of the Arcadia Group, controlled by Sir Philip Green, but went into administration in late 2020 and was purchased by ASOS on 1 February 2021.
In the past, Topshop collaborated with British supermodel Kate Moss and artist Stella Vine on limited edition series inspired by their works.
In 2014, Beyoncé signed a deal to launch an activewear brand with Topshop called Parkwood Topshop Athletic.
Topshop also worked with the Jenner sisters, Kendall and Kylie, on the “Holiday Collection.”
8/20
PRINCESS POLLY
Australia
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Princess Polly has become one of the most sought-after online clothing stores for women looking for high-quality designer and boho-chic clothing at an affordable price.
Like brands like Free People and stores like Anthropologie, Princess Polly has become a world-renowned online fashion boutique from a small shop launched in a small apartment flat in Australia.
Princess Polly’s name comes under the list of stores that strive to present a collection full of street style, pop culture, edgy fashion, and comfort that oozes class.
Always up to the latest fashion trends, street styling, and pop culture, Princess Polly stocks the latest fashion trends but at much lower costs.
9/20
BLACKMILK
Australia
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From sexy leggings and form-fitting dresses to activewear and even catsuits, you’ll have a fantastic time sifting through the enormous collection of BlackMilk.
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Not many people know that BlackMilk Clothing was launched in 2009 by James Lillis – an Australian designer who made clothes on his kitchen table on a sewing machine he got from selling his CD player.
Twelve years later, Black Milk Clothing is a multi-million dollar company, with factories churning hundreds of new styles monthly to keep up with orders worldwide.
I love BlackMilk’s story of resilience and perseverance against all odds and their unique fashion tastes and timeless designs.
The brand’s variety of fashion is impressive – from quirky fashion cuts to sparkly dresses, vinyl skirts, edgy kicks, and neon swimsuits; the brand’s range of apparel is out of this world.
10/20
IHEARTRAVES
United States
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iHeartRaves features a lovely selection of dresses, shoes, and accessories with that unique festival vibe.
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The iHeartRaves is an online store similar to Dolls Kill, directed primarily to avid festival-goers and dance music enthusiasts.
The founder’s love for music and festival fashion is behind the store’s offering of innovative EDM clothes and high-quality service.
Moreover, although the ravewear might sound unappealing to some of you, the brand’s similar styles to Dolls Kill are cheaper.
11/20
MISSGUIDED
United Kingdom
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I highly recommend Missguided’s bold, straight-talking, and forward-thinking designs inspired by real-life events and stories.
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Missguided is a UK-based multi-channel retailer selling clothes for 16- to 35-year-old women.
With headquarters in Trafford Park, Manchester, Missguided is a great online store like Dolls Kill if you’re looking for sexy tops, sleek dresses, jumpsuits, and other similar edgy styles.
The company’s mission is to empower females globally to be confident in themselves and be who they want to be.
12/20
BEGINNING BOUTIQUE
Australia
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Excellent selection if you’re into alternative clothes and other exciting styles hard to find at Dolls Kill’s online store, such as vintage band tees, vegan leather pants, distressed denim, and black leather jackets.
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Beginning Boutique is an Australian women’s boutique online retailer that offers a great selection of dresses, tops, and skirts.
Despite many controversies, Beginning Boutique is a trustworthy and reliable online store with a strong reputation for quality and customer service.
The store offers an entire range of different clothing types perfect for any occasion, from formal events to everyday wear, and most alternative style aesthetics, such as witch dresses or e-girl outfits.
You’ll find everything here, including punk clothes with attractive designs, rave outfits in all imaginable colors, and sequin dresses that’ll make you stand out!
13/20
FOREVER 21
United States
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Compared to most stores like Dolls Kill on this list, Forever 21 slashes prices to a point you can’t say no, including on their super-popular platform boots.
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Founded in 1984 in Los Angeles, California, Forever 21 is an online store for edgy, sexy, and wallet-friendly styles.
The company’s brick-and-mortar locations continue to enjoy success among loyal fans, with sales often going on at least twice per week.
I find Forever 21 one of the most popular fashion retail stores right now, best known for offering fashionable pieces geared toward music and pop culture enthusiasts.
I find Forever 21 an excellent online store for trendy clothes and ‘American Apparel’ styles, especially for those into more rebellious fashion deals.
14/20
TILLYS
United States
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For streetwear and statement-making styles similar to those from Dolls Kills, check out Tillys’ denim, skater, and hipster looks.
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Like Dolls Kill, Tillys boasts a wide range of edgy clothing for those with a personal style.
The novelty retailer stocks a variety of pop culture and music merch and rockabilly-inspired clothing and accessories.
Above all, Tilly’s offering of alternative clothes might take some of you back to the cringy middle school days.
Yet, you might be surprised at how fantastic their offering is – if you have the time to take a good look – as one of the few comparable stores to Dolls Kill that can help you stand out.
15/20
YANDY
United States
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Yandy’s the home of over 5000 similar and even better garments than Dolls Kills’ at super affordable prices.
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Yandy is an American online retailer and fashion design company focusing on lingerie, swimwear, Halloween costumes, and women’s apparel.
With over 5,000 lingerie-related products ranging from sizes X-Small to 4X, Yandy is more known as a lingerie store.
However, the company’s online store also has a great selection of clothes (and even some revealing costumes).
P.S. Yandy’s clothing selection is pretty suggestive, so ensure you’re comfortable showing some skin!
16/20
SUPERDOWN
United States
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Unique and constantly trendy selections of styles similar and comparable to what Dolls Kill offers, but at prices far more affordable for the younger public.
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Owned by Revolve Group Inc., the parent company of many e-commerce sites, including its namesake website and Forward by Elyse Walker, Superdown is a fashion store dedicated to the younger generation.
Aiming to become a fashion hub for the generation born in the 90s, Superdown stocks products from in-house labels and popular third-party brands such as Levi’s, Agolde, Steve Madden, Dolce Vita, and more.
17/20
AMICLUBWEAR
United States
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Lots of clubwear clothing and accessories that will leave everyone else breathless with envy. Above all, the brand’s latest trend of plus-size clothing is full of sexy plus-sized club dresses that push the boundaries of plus-size clubwear to new limits.
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Amiclubwear is a women’s clothing shop from Los Angeles.
Yang Yang, CEO and founder of AMIClubwear, describes the company’s styles as
“sexy and taboo clubwear clothing inspired by celebrity and runway fashion styes, at cheap discount prices”.
And indeed, AMIClubwear has everything you’d expect for hitting the club; from a new party dress or pair of high heels, the label carries some of the hottest, sexiest, and most unique clubwear available.
While clothes resemble Dolls Kill, AMIClubwear carries sexy Halloween costumes and ravewear perfect for EDC.
18/20
LUCY IN THE SKY
United States
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Lucy in the Sky is an online clothing boutique worth checking out if you’re after something a bit out of conformity.
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Here’s another affordable shop like Dolls Kill.
Lucy in the Sky is your go-to online store for anything and everything alternative clothing with a taste of girly style.
In general, the brand’s website has lots of adorable basics, sets, and dresses.
However, occasionally, I find little alternative clothing gems and even streetwear styles with an edgy vibe.
19/20
RIVER ISLAND
United Kingdom
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Affordable and (more recently, eco-friendly and sustainable) stylish fashion, from occasion wear to amazing denim and fabulous bags and shoes.
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Set up in 1948 by Bernard Lewis and his brothers in London, River Island is one of the High Street’s most well-known fast fashion stores.
Headquartered in London and with over 60 years of fashion retailing experience, River Island operates in several markets worldwide.
With cheaper prices than most competitors, a wide range of options, and multiple styles, I recommend you put River Island on your speed dial if you want to benefit from their frequent sale offerings.
20/20
CUSTOM SUPERCENTER
Canada
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EDITOR’S NOTE
Not that much into Halloween costumes, but I like the store’s offering for toddlers, infants, and preschoolers.
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Not quite an online store like Dolls Kill, Custom Supercenter online shop has some intersecting lines I think you’ll like to explore.
Costume SuperCenter claims to be the most exciting retailer of costumes and accessories globally, boasting a staggering inventory of more than 8,000 costumes.
Not sure how they’ve measured the level of excitement, but the store is great if you need an outfit for Christmas, Halloween, or other occasions.
Best Stores Like Dolls Kill To Try Next
Most of these stores, similar to Dolls Kill, are harbors to those looking to create an unapologetic style.
These are shops that celebrate quirkiness and places where misfits feel at home.
I hope you’ll love these comparable stores to Dolls Kill just as much as I love them, and make them your favorite places to indulge in when you’re looking for something a little different!
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A University of Oxford graduate in Design History, Katherine Saxon is researching arising TikTok cultures from a consumer psychology perspective while covering emerging aesthetics in fashion and beauty for TheVOU, Forbes, Business Insider, and more.
