Inside Ecco’s Modern Family Launch Event

For their 60th anniversary, newly appointed designer Natacha Ramsay-Levi looked to Ecco’s history to usher in a new era for the brand. Paying homage to the founders of the Danish footwear brand — business partners and spouses Birte and Karl Toosbuy — Ramsay-Levi celebrated the power of connectivity and contemporary families of today. To accompany her debut capsule collection, NRL, the designer worked with photographer Sean Thomas on a visual campaign, What Makes A Family. Featuring three families — pro-rider Travis Pastrana and pro-skateboarder Lyn-Z Pastrana with their daughters, model and actor Kiko Mizuhara with her sister, and PinkPantheress with her childhood best friend — the images captured the family ethos instilled in the company as well as the exciting, energetic pieces that point us towards Ecco’s future.

Take a look at the campaign…

See images from the ECCO Modern Family launch event in London…