On Monday morning, London-based communications firm Science Magic Inc. terminated its staff, effective immediately, after informing them the company would enter administration, according to multiple sources.
Formerly known as The Communications Store, the company represented clients such as Max Mara and Canada Goose and other accessible and luxury brands, and was led by chief executive David Pemsel, who also serves as chairman of the British Fashion Council, and Julietta Dexter, who founded The Communications Store in 1995.
Science Magic Inc. did not immediately reply to a request for comment.
The news comes amid turbulence and consolidation in the public relations sector, which has seen the closure of some smaller firms, increased M&A and the formation of communications supergroups such as The Independents and The Lede Company.
Learn more:
Why Fashion’s Biggest PR Firms Keep Getting Bigger
With the news that The Independents is adding another firm, Ctzar, to its roster, BoF breaks down the factors driving consolidation in the space, and what it means for the industry.
