Juanita Richards’ Bu

Inspired by Juanita’s own lack of feelings in Los Angeles “Bu” highlights the uncharted territory of self-realisation through the lens of her encounters with these diverse individuals. An exploration of honesty, truth and sensitivity.

Juanita Richards’ expedition through Malibu and LA’s deserts offers an inspiring story of forging unique paths, connecting with others, and discovering the freedom that comes with embracing the unknown. It’s a visual journey of reflection, a captivating exploration of self in the company of old and new relationships. This project delves into the idea that sometimes, the key to finding oneself is not a solitary quest but a collective adventure.

Juanita Richards is a Director and Photographer from London, U.K. working globally, predominantly between the U.K, USA and Europe. Her work centres around self-expression, identity and optimism. Being a person of dual heritage, her work is often influenced by her upbringing. Placing a strong focus on representation and diversity of cultures, captured through her raw and honest visual tone of voice. Drawn to unique and unusual faces, shining light on her subjects and telling their stories in a way that is true and authentic to them. Conceptualised spaces and authentic environments are key in her creative capture and further tell the story of her subjects.

Watch the accompanying video…

‘Bu’ by Juanita Richards from Juanita Richards on Vimeo.