bubblegum coquette

Bubblegum Coquette is a modern way of dressing, inspired by the traditional Coquette style and its romantic and flirtatious Rococo and Victorian attire, reinterpreted with candy-colored aesthetics and visuals of contemporary pop culture.

Popular garments in the Bubblegum Coquette style comprise ruffled chiffon mini skirts, cropped tops with lace accents, and tulle or satin form-fitting dresses in several shades of pink, from soft pastels to the iconic bubblegum.

bubblegum coquette

Ariana Grande, Taylor Swift, and Billie Eilish are notable pop culture figures known for embracing and popularizing the Bubblegum Coquette aesthetic in recent years.

Let’s discover the enchanting world of Bubblegum Coquette and achieve flirtatious dressing sophistication and charm with the help of 3 representative outfits.

1. Bubblegum Coquette Princess

Bubblegum Coquette PrincessBubblegum Coquette Princess

The Bubblegum Coquette Princess outfit interlaces the sweetness of pastels with the allure of coquettish design, ideal for making a statement at a daytime event or a whimsical evening soirée.

Start with a Zimmermann corseted mini tulle dress in baby pink with voluminous puff sleeves and a Victorian-era structured bodice.

Match the flattering hourglass dress with a Jennifer Behr baby pink flower crown in Rococo aesthetics and ballet flats from Repetto or Miu Miu to augment Bubblegum Coquette’s playful yet elegant spirit.

2. Bubblegum Coquette Candy

Bubblegum Coquette CandyBubblegum Coquette Candy

Start your Bubblegum Coquette Candy outfit with a pink satin strapless corset top from For Love & Lemons or Alice + Olivia for a contemporary take on traditional corsetry.

Match the top with a pastel blue voluminous tulle mini skirt from Molly Goddard and knee-high Ganni cowboy boots, introducing a surprising twist to the sweet ‘Candy’ look.

3. Bubblegum Coquette Lollipop

Bubblegum Coquette LollipopBubblegum Coquette Lollipop

Start your Bubblegum Coquette Lollipop outfit with a white and red striped mini dress from Betsey Johnson accessorized with a lollipop tiara and matching brooches from Kate Spade.

Complete the look with red ankle strap pumps from Christian Louboutin or Valentino for a sharp contrast to the sweet theme of the dress.

Similar Styles to Bubblegum Coquette

Coquette | Kawaii | Lolita


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A University of Oxford graduate in Design History, Katherine Saxon is researching arising TikTok cultures from a consumer psychology perspective while covering emerging aesthetics in fashion and beauty for TheVOU, Forbes, Business Insider, and more.

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