We’re not sure if it’s from Tinxs’ influence of we’re simply craving some Blair and Serena drama in our lives, but the preppy, “old money aesthetic” is making the rounds this season and proving its trendsetting point with the “Old Money Bob.” While this aesthetic is mostly seen on posh girls in prep schools (cue Gossip Girl) or the Royals a la the latest episodes of The Crown, this look is gaining traction in 2024 thanks to its elevated feel and timeless style. Breaking down the trend below we’ll detail exactly what the Old Money Bob is, how to get it, and our favorite ways to style it.
What is the Old Money Bob?
Blunt, bouncy, and incredibly shiny. This bob shape has a 1950s feel with a 2024 edge. Unlike sleek renditions of the style, the Old Money Bob takes a bob with a straight weight line and turns up the volume. It is a mixture of cutting and styling techniques that delivers the finished look. Above all else, strands also need to be supremely shiny, which you can achieve with either a Shades EQ Gloss a Shinefinity Glaze or at home with the helping hands of the new Redken Acidic Color Gloss Activated Glass Gloss Treatment.
How To Get The Old Money Bob
Like all great haircuts, the Old Money Bob starts with an in-depth consultation with your hairstylist. Based on your natural texture and density, they will be able to determine the best length and structure for you. Bring in pictures to show them exactly what you want and if they need to create an alternative to the style, be sure to listen to them. This look isn’t for everyone as it does require a fair amount of styling and upkeep.
How To Style the Old Money Bob
This is not a wash-and-wear style, the Old Money Bob requires a bit of finesse to complete the look. To ease the process we suggest pairing your healthy hair habits with luxurious leave-in conditioners and heat protectants every time you style. After prepping your hair with a shampoo and conditioner that encourages volume, prep hair with a lightweight leave-in conditioner and heat protectant. Then, for ease of styling, we love using a blow dry brush to add volume, curl and bounce.
Shop The Look:
Volumizing Shampoo and Conditioner: Redken Volume Injection Shampoo and Conditioner
Leave-In Conditioner/Heat Protectant: Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue
Blow Dry Brush: Sam Villa Pro Results 3-in-1 Blow Dry Hot Brush
