One properly delicious bob haircut that should be on your radar before your next hair appointment? The old money bob.
This haircut plays into the old money aesthetic, which has already amassed over 12.5 billion views on trendsetting social media platform TikTok. The movement celebrates the preppy and covertly luxurious style of dynasty babies, like Gossip Girl‘s Blair Waldorf, who favor traditional pieces (think: pea coats, pinafore skirts, white shirts, tweed jackets, loafers and a sweater slung over their shoulders) from heritage brands like Christian Dior, Hermes, and Ralph Lauren, over modern trends. It differs from the quiet luxury aesthetic in that it’s not just subtly chic, it also brings in a vintage vibe to the look, too.
It’s no surprise that the aesthetic has tapped into hair trends, seeing as bob haircuts were all over the Golden Globes red carpet. Golden Globe nominees Greta Lee and Cailee Spaeny were actually both wearing stylish takes on the look! We don’t blame them, either: The old money bob is the best of both worlds, celebrating a classic shape but with extra polish and a modern spin. You simply can’t go wrong.
What is the Old Money Bob?
The old money bob takes things back to basics and to the original classic shape, however extra attention is paid to the condition (extra glossy) the shape (immaculately blunt) and the oomph (way more bounce). “The Old Money Bob is a timeless and effortless cut but with a modern edge,” explains top London hair stylist, Suzi Angelina (@hair.by.suzi), who gave us one of our favorite renditions of the style.
“It’s a short cut, voluminous, above shoulder, and full of body,” Angelina continues. “It has fullness throughout, with shaping around the front only for that extra classy bounce. It has proven to be a favorite and looks to be trending throughout 2024.”
