Today the label released a preview of Alexander McQueen under the creative direction of Seán McGirr with a new campaign.
Embracing Alexander McQueen’s past to inform the present and future, the campaign features icons and friends of the house, Debra Shaw and Frankie Rayder.
Celebrating the essence of McQueen, the story is captured in nature against the backdrop of an ancient pine forest, imbued with an ethereal Celtic ambiance.
Among the pines, Debra and Frankie wear chrome toy masks in the form of a skull, the long-time archetypal motif of the house. Their identities are playfully revealed to discover a noble strength.
The original McQueen logo, conceived by Lee McQueen over thirty years ago, is redrawn for a new era.
Thoughts?
Photographed by Tommy Malekoff. Art direction by Edward Quarmby.
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