taylor swift watch choker grammys

Taylor Swift wore a classic watch necklace at the 2024 Grammy Awards, where she also broke a record with her 10th studio album Midnights. The watch choker was more than an iconic piece of designer wear, accentuating her flawless ensemble at the prestigious music awards show that concluded on 5 February.

Given her self-made billionaire status, worldwide fame and millions of loyal fans (the Swifties), it was apparent that all eyes would follow Swift, her sartorial statement, and the awards she would take home on the night.

More about the watch necklace that Taylor Swift wore to the 2024 Grammy Awards

Taylor Swift arrived in style at the Grammys 2024 wearing a custom white strapless Schiaparelli dress and black opera gloves channelling Old Hollywood glamour.

Adorning her neck were not one or two but five diamond necklaces designed by American luxury jeweller Lorraine Schwartz. The necklaces were bedecked with sparklers that weighed around 300 carats in total.

Taylor Swift wearing a watch choker at the 2024 Grammys. (Image: Neilson Barnard/Getty Images for The Recording Academy)

But the highlight of Taylor Swift’s look was the custom-made Lorraine Schwartz wristwatch choker placed at the top of all others. The necklace was made out of black stones, while the square-designed watch face had a classic white dial.

The watch was set to 12 am — a nod to Midnights, which was released in October 2022.

Rihanna and others who popularised the trend

Taylor Swift is not the first artist to wear a wristwatch as a necklace. Pop superstar Rihanna is credited with popularising the trend and is known for experimenting with watch chokers frequently.

Before Taylor Swift embraced the watch choker trend, Rihanna had been spotted several times wearing watch necklaces. At Pharrell Williams’ Louis Vuitton show in 2023, she was seen sporting a Jacob & Co watch choker. (Image: Jacob & Co)

She wore a custom Jacob & Co. watch in a 47mm case fully set with diamonds around her neck at Pharrell Williams’ debut fashion show for Louis Vuitton in 2023. The same year, she wore another Jacob & Co. Diamond watch as an anklet at a different event.

Besides Rihanna and Swift, artists who are known for using watches as an unconventional accessory include Olivia Rodrigo, who wore a skirt made of timepieces for a Rolling Stone cover shoot, and Megan Thee Stallion, who is known for owning several ring watches.

What did Taylor Swift win at the Grammys 2024?

The watch was certainly an apt choice for the occasion. Midnights won the Best Pop Vocal Album, which was the first of the two Grammys Taylor Swift won on the night.

Swift eventually took home the Grammy for the Album of the Year for Midnights. It was her fourth win in the category, which made her the artist with the most Album of the Year wins in Grammys history.

When she was accepting her first award of the night, Swift announced a new album, Tortured Poets Department, which will be released on 19 April.

(Main and Featured images: Robyn Beck/AFP)

Frequently Asked Questions (FAQs)

– What did Taylor Swift wear to the Grammys 2024?

Taylor Swift wore a white high-cut corset gown by Schiaparelli, accentuated with long black gloves. She also wore several diamond and black necklaces by Lorraine Schwartz, including the watch necklace.

– What Grammy did Taylor Swift win in 2024?

Taylor Swift won two Grammys in 2024 for Midnights: Best Pop Vocal Album and Album of the Year.

– Does Taylor Swift wear Gucci?

Yes, Taylor Swift has been spotted in Gucci creations at major events. She wore a Gucci green dress with matching Christian Louboutin pumps at the Golden Globes in January 2024.

– What is a necklace watch called?

A necklace watch is an unconventional accessory which is increasingly becoming trendy. Although it doesn’t have a proper name, it can be called a necklace watch. Depending on the type of necklace, it can be called a choker watch or simply a watch necklace.


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