LYS Beauty may still technically be a newcomer in cosmeticsâthe brand launched in February 2021âbut itâs already such a cult-favorite you would never know.
LYS, which stands for âLove Yourself,â produces a range of makeup must-haves that are beloved by professional makeup artists and TikTokers alike. In fact, the online platform likely has much to do with the brandâs success: Several of its products have gone viral on the app.
While LYS Beauty garnered most of its fanbase online, it is far from just another buzzy beauty brand. Founded by Tisha Thompson, an Atlanta native and beauty-marketing veteranâand makeup artistâLYS Beauty is breaking industry barriers as Sephoraâs first-ever Black-owned clean beauty brand.
What more, LYS Beautyâs continued success stems from a wide shade range that caters to darker skin tones. TikTok beauty reviewer Golloria, whose content is largely dedicated to discourse around shade inclusivity, pointed this out in a rave review of the No Limits Cream Bronzer and Contour Stick.
âWhen we talk about inclusivity, this is what we mean!â Golloria said after trying the contour stick, which is also a favorite of influencers Meredith Duxbury and Mikayla Noguiera.
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LYS Beautyâs contour stick is so beloved that it inspired LYS Beautyâs latest launch: the Higher Standards Glow Blush Stick. A hybrid of the brandâs MVPs, it combines the convenience of the contour stick with the luminosity of the liquid highlighter and the pigmented cream blush in one product.
I was obviously eager to try this overachiever when I received the new blush in a press mailer. And Iâm so sorry to all of our walletsâ¦but itâs already worth the hype. In fact, Iâd go so far as to say this is the best blush Iâve ever tried.
For one, LYS Beautyâs signature triangle shape allows for smooth application, seamless blending, and easy maneuvering around the face, nose, and cheeks.
Like the Satin Matte Cream Blush, the Glow Blush Stick is available in several wearable shades that are ideal for all skin types and tones: Bubbly, a soft pink; Elite, a mauve; Curvy, a perfect peach; Unfazed, a berry plum; Outgoing, a watermelon pink; Courageous, a poppy orange; and Focused, a cinnamon pink. (I personally opted for Curvy, a peachy coral.)
And wow, the color payoff is real. Very little goes a long way. Obviously, Iâm rather pale, but if this can make me look alive and rosy-cheeked, you know itâs good.
Also important to note: Iâve been having a strange skin-sensitivity issue, but my acne-prone and irritated complexion has no problem whatsoever with the formula. While it leaves me with a radiant, luminous glowâit almost feels like highlighter and blush in oneâit doesnât clog my pores, break me out, emphasize my skin texture, or make me look oily or greasy.
