Sephora is bringing BIPOC founders together for its first Impact Summit.
On Feb. 26 and 27, the beauty retailer is hosting a new event for its BIPOC beauty community. Open to BIPOC founders of brands stocked at Sephora, current and former members of the Sephora Accelerate incubation program, members of the Sephora Squad influencer collective, merchant sponsors, advisors and executives, the Impact Summit is meant to delve deeper into Sephoraâs diversity, equity and inclusion work. 15 Percent Pledge founder and fashion designer Aurora James will give the keynote address.
Since joining Jamesâ 15 Percent Pledge in 2020, Sephora has now reached 15 percent Black-owned brands in the hair care category and doubled its number of Black-owned brands in other categories last year, said Priya Venkatesh, global chief merchandising officer at Sephora.
âWe extended the invite to all of our BIPOC brands to attend â big, small and medium. Itâs just a great place for the founders to meet, connect, learn, and when that happens, you canât ever predict what comes out of it,â said Venkatesh.
In addition to James, other speakers include Danessa Myricks, founder of her namesake line, Tower 28 founder Amy Liu, Kulfi Beauty founder Priyanka Ganjoo and Alisa Carmichael, partner at VMG.
Members of this yearâs eight-brand Accelerate cohort include Maed Beauty founder Denise Vasi and Sienna Naturals co-founders Hannah Diop and Issa Rae, the star of HBOâs Insecure. Sephora now stocks 11 brands from previous years of the Accelerate program, including Topicals, which has âgrow very impressively,â said Venkatesh.
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