Watch out Margot Robbie, there are a few new Barbies in town—and Glamour visited Mattel’s design studio to see just how they’re made.
In honor of International Women’s Day, the iconic brand is celebrating nine women worldwide including Viola Davis, Shania Twain, and Helen Mirren, in addition to activists, artists, directors and more—all of whom will get dolls made in their likeness.
“We’re really proud of the way we can use the Barbie brand as a platform to honor amazing trailblazing women,” Lisa McKnight, executive vice president and chief brand officer at Mattel Inc, tells Glamour.
As Barbie celebrates her 65th anniversary, Mattel Inc. invited Glamour to tour its design studio for a behind-the-scenes look at making the infamous doll, and of course, a tour of Barbie’s dream house.
Inside Barbie’s wardrobe, there’s surprisingly more than just pink. In addition to doll-sized Moschino sunglasses and pink Beis luggage, many items in the doll’s wardrobe are inspired by internet trends like the so-called mob wife aesthetic.
“I’m always looking at the latest fashion trends and trying to infuse that into our looks here,” says Rachel Ritter, Barbie’s wardrobe stylist for social media—the dream job of many girls and women around the world.
From the big screen to the award stage, the Barbie craze is far from over. The film itself is nominated for eight awards at this year’s Oscars. Tune in Sunday, March 3 at 7pm ET to find out, and check out more exclusive content from Glamour’s tour at Mattel Inc. on TikTok.
