Go Backstage at Off-White AW24

Go behind-the-scenes of Off-White’s Autumn/Winter 2024 presentation, Black By Popular Demand, with photographer Christopher Nowak…

All photography by Christopher Nowak

Ib Kamara’s AW24 Off-White show proved that the creative director is not only continuing Virgil Abloh’s legacy, but leaving his own mark at the same time. Sparked by a trip to Japan, in which he marvelled in surprise at the amount of Americana influences he saw imbedded into the culture, he began examining the way cultures cross borders, bleeding into others and forming new entities of their own.

Particularly looking at the way that black American influences can be felt from country to country, Kamara throws a celebration of vibrancy — as bold and commanding as it is detail-oriented and specific. At its core, the collection feels optimistic, fun, and effortlessly cool, using butterfly, flower, star, and basketball motifs to loudly proclaim the presence of each look.

Stars such as Serena Williams, Willow Smith, and Halle Bailey graced the front row.

Take a look at the backstage magic…

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