Hailey Bieber is known for her dewy glazed-donut skin and strawberry-girl flush, so it only makes sense that the Rhode founder is teasing a new blush product.
On March 5, Bieber took to Instagram to give fans a sneak peek. The model shared photos from a photo shoot on the beach, where she wore a red bikini and straw hat. In the second slide, she is holding a peachy pink blush stick and patting the product onto her cheeks. It seems to be a cream formula with a soft, iridescent finish.
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Eagle-eyed fans immediately started flooding her comments section with questions about a new Rhode blush. One user wrote, “OMG rhode blush????”; another, “Wait is that a blush from @rhode 😍.” Bieber then took to her Stories, captioning one shot, “Juicy glow on the go,” with two pink ribbon emoji.
In another story, she confirmed the blush launch, saying, “Just to be clear, this is a Rhode product I’m sooooooo excited about!” and added, “She’s still in her tester package hehe,” in case the black packaging had thrown us off the scent.
@haileybieber / Instagram
