Jisoo is now the brand ambassador of Self-Portrait, making it the latest name in the list of iconic labels which have the Blakcpink star as their face.
Self-Portrait is a fashion brand founded in 2013 in London by Malaysian-born designer Han Chong. It marks the first time that the brand has signed a musician as its ambassador.
On the other hand, the partnership is also Jisoo’s first since launching her own label, Blissoo, in February. The K-pop icon already represents major fashion brands such as Dior, Cartier and Alo.
Campaign photos show Jisoo in Self-Portrait SS24 pieces
Self-Portrait announced its partnership with Jisoo with a campaign on 6 March.
The brand shared the campaign pictures on its official Instagram page. Jisoo is seen modelling three different pieces from Self-Portrait’s Spring/Summer 2024 collection.
In one photo, she is seen wearing an orange and pink rhinestone embellished mini dress. In another, she wears a glittery pale pink halter mini dress with black rim. In the third, she is wearing a light blue mini dress with flower embellishments.
Photographer Yoon JiYong worked with Jisoo in South Korea for the campaign photos. Yoon is famous for having done the artwork for Jisoo’s solo album ME (2023) and has also worked with her Blackpink bandmates Rosé and Lisa.
More about Jisoo as brand ambassador of Self-Portrait
Commenting on Jisoo’s campaign for Self-Portrait, Han Chong, who is also the creative director of the brand, said, “We first started working with Jisoo many years ago, dressing her both on and off the stage, so having her front our campaign was a natural next step – it encapsulates the trajectory of the relationships we strive to nurture with those that we are fortunate enough to work with.”
Before Jisoo, Self-Portrait’s muses have been fashion icons such as Naomi Campbell, Kate Moss, Gigi Hadid, Bella Hadid, Kate Moss, Emily Ratajkowski, and Irina Shayk among others.
Apart from London, Self-Portrait has flagships in Bangkok, Beijing, Shanghai, Chengdu, Shenzhen and Taipei.
(Main and Featured images: SELF-PORTRAIT/@mrselfportrait/Instagram)
This story first appeared in Lifestyle Asia Kuala Lumpur.
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Jisoo is the new brand ambassador of Self-Portrait.
