Having your grays covered requires commitment. And for healthy hair with flawless results — this usually means spending plenty of time in the salon. But, with the latest innovation from Wella Professionals, getting your grays covered quickly and with reliable results is now possible. How? New Wella Professionals Koleston Xpress.
Wella Professionals Koleston Xpress: The Details
This new permanent hair color range delivers up to 100% gray coverage in just 10 minutes. So, if you’re looking for more coverage in less time, Wella Professionals has you covered. The best part? This new gray coverage option gives you up to 100% coverage in the time it takes most of us to grab a coffee… just 10 minutes. Plus, formulated with Control-X Technology and a built-in Metal Purifier, this formula allows color to develop without over-processing while protecting hair from extra damage happening in the presence of metals wherever color is placed.
In addition to flawless coverage, Wella Professionals Koleston Xpress is available in three color families (neutral, warm and cool) and in 13 non-progressive shades — making it the ideal range to cater to all hair types, shades, and textures.
The secret to fabulous coverage is in the technology behind it. The innovative range is powered by Control-X Technology, a cutting-edge innovation that ensures color will develop and helps prevent over-processing for reliable results.
How Much Time Will You Save?
With the ability to speed up appointments, Wella Professionals Koleston Xpress takes only 10 minutes to process and therefore streamlines your applications, cutting the time of the average gray touch-up by roughly 20-30 minutes.
Why You’ll Love It:
The wonderful thing about new Wella Professionals Koleston Xpress is the fact that it benefits both stylist and client. Streamlining services while also getting clients in and out of the salon at a quicker pace. This means you can easily squeeze in clients when needed and they’ll be more likely to set regular appointments because of the quick turnaround time.
Wella Professionals Koleston Xpress: The Takeaways
- Control-X Technology: color helps prevent over-process for reliable results.
- Metal Purifier: helps protect hair from extra damage happening in the presence of metals wherever color is placed.
- Me+ Dye Technology: reduces the risk of developing a new allergy to hair color.**
- 10 Minute Development Time
- Up to 100% Gray Coverage
- Vegan
- Non-progressive color you can trust
The Top Care Products to Pair With Koleston Xpress
Color-treated hair is always in need of extra TLC! While the ULTIMATE REPAIR Shampoo, Conditioner, and Miracle Hair Rescue have already become fan favorites to repair and restore your hair in seconds, the new Wella Professionals ULTIMATE REPAIR Protective Leave-In Treatment and ULTIMATE REPAIR Mask are must-have’s when it comes to restoring your hair’s strength, shine, and manageability.
The new ULTIMATE REPAIR Mask creates personalized repair using Adaptive Technology to detect the most damaged areas throughout your strands and target this area for repair. On a scientific level, it can do this thanks to the mask’s positively charged conditioning agents which are naturally attracted to the negatively charged damaged areas. This magnetic attraction is key to formulating a mask that adequately treats the hair without over-depositing or weighing the hair down.
Wella Professionals ULTIMATE REPAIR Mask ($).
After indulging in ULTIMATE REPAIR in the shower, add Protective Leave-In Treatment to damp hair and continue the repair! Wella Professionals ULTIMATE REPAIR Protective Leave-In Treatment is a delicate cream serum with 5-in-1 protection to guard against UV, 450º F heat, mechanical damage, frizz, and breakage. Plus with an anti-frizz effect, it protects all hair types for up to 72 hours* and increases manageability leaving hair soft, silky, and 8x smoother** while being suitable for all hair types. *When using ULTIMATE REPAIR Miracle Hair Rescue or Mask. Versus non-conditioning shampoo. **Instrumental test versus non-conditioning shampoo.
Wella Professionals ULTIMATE REPAIR Protective Leave-In $35.00.
Hair benefits with the use of the entire range, with the ability to repair hair damage in just 90 seconds* for hair that is visibly transformed in just one use for 99% less breakage**, 12x smoother*** results. *When using ULTIMATE REPAIR Miracle Hair Rescue ** When using ULTIMATE REPAIR Miracle Hair Rescue. Instrumental test versus non-conditioning shampoo *** Vs. non-conditioning shampoo.
Wella Professionals ULTIMATE REPAIR Shampoo ($25.00), Wella Professionals Ultimate Repair Conditioner ($25.00), Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue ($35.00).
** For people not allergic to hair colorants: Although the risk of developing a new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an Allergy Alert Test 48h before each coloration. Strictly follow safety instructions. If you have ever experienced an allergic reaction to hair colorants, you should not color.
Add A Touch of Shine To Every Service With Wella Professionals Shinefinity
Wella Professionals is the N°1 Salon Color Brand in the world.* Included in this, one of the brand’s fan favorites includes Wella Professionals Shinefinity — a glazing treatment that will improve tone and add a Touch of Shine to every service. In addition to creating unbeatable shine and beautiful true-to-tone results, you can look forward to the following with Shinefinity: *Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair coloring products category published by Kline.
- 37 Demi-Permanent Shades that are intermixable for endless color options
- Offers up to 250% shinier hair*
- Up to 50% smoother hair**
- Up to 50% softer hair**
- Add a Touch of Shine to any service such as haircuts, styling & blowouts, root touch-ups, hair coloring, or a hair refresh.
- Tones that last up to 6 weeks
- Innovative formula regulates the pH of the hair to ensure it doesn’t fall below 6.5 for balanced, optimal color results.
- Can be used on natural hair color, after lightening, or in addition to gray coverage services.
- Pick from 2 developers: Bowl and Brush Activator or Bottle Activator
- Pick from Cool, Warm, Naturals, or Booster color palettes, Signature Naturals collection and the new Wella Professionals Shinefinity Flash Glaze shades are essential to use after any lightening service to create a bright blonde finish in just 5 minutes.
- Use Shinefinity to create shine, refresh color and highlights, add tone, enhance dimension, or correct color.
- 1 Shinefinity tube sold every 10 seconds in the world.
*versus untreated bleached hair
**Instrumental testing vs. our regular demi
