7 Sustainable Brands Making a Difference this Earth Day.

Happy Earth Day! It’s no secret that the fashion industry (and consumerism in general) often lends a helping hand to destroying our planet. From overproduction-led waste to toxic chemicals in dyes, every step of the manufacturing process can be harmful to the land and sea, the wildlife, and the air we breathe. In total, the industry is responsible for approximately 10% of global carbon emissions. While correcting this wrong may feel daunting and impossible, we’ve rounded up some of our favourite designers and brands who are paving the way for a more sustainable fashion space. Whether focusing on upcycled materials, repurposing vintage items, or creating in small batch production, these seven are doing their part. So take a look — and rest assured, there’s no greenwashing here!

Hailing from Tbilisi, Georgia, womenswear and accessories label Keburia was founded in 2015. Designing playful takes on modern classics, the brand producing with a zero-waste policy — and further offers made-to-order pieces to reduce waste. Shop here!

Gabriela Mershad’s eco-friendly label is for the soul searchers and deep diggers. Worn by the likes of Julia Fox and SZA, the brand’s classic magic pant will be your new obsession. The Miami-based brand works with a mother-daughter atelier in Tiblisi, Georgia, and partners with Seva Plastic Studio, an organisation focused on creating a plastic recycling industry in Batumi, Georgia. On their website, you can find more information about their fabric manufacturers and every step of the production process. We love transparency!

“We want to reprogram the banal routine of buying-wearing-discarding jewellery,” the London-based brand states. And they are certainly achieving that goal. The ever-evolving concept behind Melt means that no piece of jewellery needs to end up in the garbage. Offering customers the opportunity to give their pieces new looks, they sell customisable “crystal bullets”, locally manufactured in London with ethically sourced crystals. See more.

These dresses may be the belle of the ball, but the true fairytale ending is in the label’s commitment to a regenerative fashion cycle. Using low-impact textiles, recycled and natural fabrics, and even nylon made from the likes of fishing nets, carpet flooring, and industrial plastics, Belle approaches each step of the design process with a forward-thinking creativity that matches their collections themselves. Take a look!

Looking to his New York upbringing from his now home of London, Conner Ives explores ideas of childhood, nostalgia, and Americana. Structurally manifesting these ideas into the DNA of his pieces, he pulls from vintage garments and dead-stock fabrics to create new stories out of the old — reimagining the past and bringing it into the contemporary day. The dress pictured above (right) was made out of a 300 year old tapestry, while on the left, Precious Lee wears a reconstituted vintage silk shirred gown and recycled faux fur hood. And online, they sell the coolest patchwork dresses.

Established in 2023 by Central Saint Martins and Royal College of Art alum Lisa, Heimer crafts bags using stainless steel, upcycled vintage fabrics, and deadstock leather. By repurposing leftover materials, the label reduces the industry’s total waste, making high quality products out of end-of-roll fabric bits that would have ended up in the bin. Reduce, reuse, recycle, as they say! You can even go to their website to see a map of where each step of the manufacturing and distribution process takes place.

Meller’s bio-based sunglasses line will protect you and the Earth all at once! Manufactured with 45% naturally based materials, lowering the use of fossil materials and carbon emissions, they have UV protection for all the forthcoming sunny days. Based in Barcelona, the label certainly makes us want to take a trip over there.