FRAME and Amelia Gray Celebrate Summer 2024 Campaign Release 

At the Penthouse of the Chateau Marmont, the Californian fashion house FRAME celebrated Amelia Gray as the face of the brand, and the new Summer campaign shot by co-founder Erik Torstensson.

Amelia Gray, who has been in the FRAME community for a few seasons, epitomizes a new era of off-duty dressing for the quintessential LA girl, but for Erik Torstensson, it was also about her old-school work ethic and drive, alongside her natural warmth that truly embody the FRAME woman. 

Guests such as Yara Shahidi, in leather hotpants, Laura Harrier, who opted for jeans instead of her signature slip dresses, and Angela Sarafyan, who makes her return to the spotlight, gathered for mezcal margaritas.

A family theme permeated throughout from Amelia’s sister, Delilah, and mother, Lisa Rinna, to sisters Devon and Sydney Carlson.

Stefanie Keenan/Getty Images for FRAME


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