Rita Ora is joining Beyonce (Cécred), Jennifer Aniston (LolaVie) and Tracey Ellis-Ross (Pattern Beauty) in the celebrity haircare space, as the singer has partnered with Vida Glow founder Anna Lahey to launch TYPEBEA, that caters to all hair types.
The range is currently made up of four hero products: a shampoo, a conditioner, a hair mask, and an overnight scalp serum.
The inspiration behind the brand came from Anna Lahey’s struggle to find a solution for her extreme hair loss, while Rita experienced damage from colouring, heating, and over-styling.
Together they were keen to find a solution to these issues that were affecting their confidence, with products that are inclusive for all hair types and free from sulphates, silicones, and parabens.
Typebea G1 Overnight Boosting Peptide Serum
This scalp serum works to stimulate growth with its non-sticky formula that works while you sleep. The serum is suitable for all hair types, strengthening the hair follicles from the root.
Typebea G2 Strength and Length Shampoo
This shampoo has been formulated to nourish and volumize at the root for extra fullness. It also works to exfoliate the scalp to remove product build-up, oils and dirt and is PH balanced formula to optimise hair growth.
Typebea G3 Strength and Length Conditioner
This softening conditioner makes detangling a breeze and helps to repair split ends after thermal and mechanical damage. Typebea claims it energises the hair to leave it nourished and moisturised and delivers an anti-frizz effect for smoother-looking hair. Working to improve overall hair health, it’s also safe for colour treated hair.
Typebea G4 Hydra-Gloss Treatment Mask
This is described as a hydrating treatment that “strengthens, lengthens and moisturises” to give a healthy shine. As a multi-tasking formula, the mask works to prevent ends from splitting, while the argan oil, avocado oil and shea butter nourish the hair throughout.
Last month Rita took to Instagram to announce her haircare line saying. “I’m so excited to finally announce a huge passion of mine, @TYPEBEA, high-performance hair care for all hair types that I’ve created with @anna.lahey.”
“The relationship we have with our hair is so personal. For me it’s a huge part of my identity, creativity, and confidence. Throughout my career, I’ve had nearly every hair colour and style. My hair has been bleached, I’ve had extensions, I’ve cut it short. But now I can say my hair is the healthiest it’s ever been. I can’t wait to share this with you!”
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