With over three decades of styling experience helping young men achieve the coveted Old Money look, we know that nailing the perfect summer aesthetic is challenging.
To help, we’ve curated a list of clothing brands with a solid summer aesthetic vibe to make you look like you just stepped off your yacht on the French Riviera.
These brands embody timeless elegance and effortless sophistication, ensuring you make a lasting impression at any summer event.
Luca Faloni
Luca Faloni is the epitome of Italian luxury, offering elevated wardrobe staples perfect for those warm summer months.
Faloni’s lightweight knits, knitted polos, and fine linen shirts are crafted by skilled artisans from all over Italy, ensuring you look effortlessly sophisticated.
Must-haves
Lightweight knits, knitted polos, fine linen shirts
Ideal for
Summer weddings, garden parties, and upscale dinner events
Aurelien
If you’re looking for minimalist luxury with a Parisian twist, Aurelien is the brand for you.
The brand’s clean-cut reversible jackets, inspired by the Preppy sailing style, and sumptuous long-sleeve knitted polos will have you looking like a true French Riviera playboy.
Must-haves
Reversible jackets, long-sleeve knitted polos
Ideal for
Yacht parties, beach club events, and summer cocktail soirées
Orlebar Brown
No Old Money’s summer wardrobe is complete without tailored swim shorts, and Orlebar Brown is the king of poolside elegance.
The designs are inspired by 1960s poolside utopia, with a modern twist that will have you looking sharp both in and out of the water.
Must-haves
Tailored swim shorts, linen shirts, toweling polo shirts
Ideal for
Pool parties, beach vacations, and resort wear
Vilebrequin
Vilebrequin is a French Old Money brand that has been a staple of the BCBG summer aesthetic since the 1970s.
Vilebrequin’s iconic printed swim shorts, lightweight linen shirts, and beach-ready polos are necessary for any discerning gentleman’s wardrobe.
Must-haves
Printed swim shorts, linen shirts, polo shirts
Ideal for
Seaside lounging, beach barbecues, and summer pool parties
Rubinacci
Italian tailoring house Rubinacci may be best known for its impeccable suits, but its summer collection is not to be overlooked.
The brand’s lightweight cotton and linen blazers and signature printed swim shorts will make you look like a true Italian aristocrat.
Must-haves
Lightweight cotton and linen blazers, printed swim shorts
Ideal for
Summer weddings, outdoor opera events, and garden parties
Loro Piana
Loro Piana is the epitome of quiet luxury, and their summer collection is no exception.
From incredibly soft cotton and linen polos to their lightweight cashmere sweaters, every garment is crafted with the utmost attention to detail.
Must-haves
Cotton and linen polos, lightweight cashmere sweaters
Ideal for
Refined summer gatherings, countryside events, and upscale travel
Zanone
Zanone is a knitwear specialist perfect for cooler summer evenings.
The branding-free collection of boucle wool cardigans, organic cotton polos, and terry cloth hoodies oozes 50s Ivy League charm.
Must-haves
Boucle wool cardigans, organic cotton polos, terry cloth hoodies
Ideal for
Summer bonfires, casual outdoor dining, and weekend getaways
Brioni
Italian powerhouse Brioni is synonymous with timeless elegance and impeccable tailoring.
The summer collection features lightweight silk and linen blazers, immaculate polos, and tailored swim shorts to make you look like a true leisure gentleman.
Must-haves
Lightweight silk and linen blazers, polo shirts, tailored swim shorts
Ideal for
High-end summer soirées, yacht club events, and upscale resort wear
Ermenegildo Zegna
Zegna is another Italian brand that has mastered the art of understated luxury.
Zegna’s lightweight wool and silk blend blazers, fine cotton polos, and leather loafers are ideal for creating an Italian old-money look.
Must-haves
Lightweight wool and silk blend blazers, fine cotton polos, leather loafers
Ideal for
Summer business events, upscale brunch gatherings, and refined travel attire
Frescobol Carioca
Frescobol Carioca is a Brazilian brand that embodies the laid-back luxury of Rio de Janeiro.
Frescobol’s linen shirts, printed swim shorts, and beach-ready accessories will transport you to the sandy shores of Ipanema, no matter where you are.
Must-haves
Linen shirts, printed swim shorts, beach accessories
Ideal for
Beach days, tropical getaways, and summer festivals
Wearing Old Money brands is more than looking good; it is about feeling good.
Donning the right old money names will make you exude confidence and sophistication with no effort.
If you are unsure how to style these iconic brands, contact our expert stylists at The VOU.
We are dedicated to helping you achieve the perfect Old Money summer look, no matter your budget.
Our styling packages are tailored to individual needs and preferences, ensuring you look and feel your best at every summer event, from casual beach days to upscale soirées.
With The VOU’s styling guidance, you’ll be the epitome of Old Money elegance all summer long.
