Image courtesy of theimpression.com
New York City has been the inspiration for many fashion campaigns. This eternal inspiration is used in Steve Madden’s fall 2024 campaign. But instead of New York City architecture or landscape as a reference point, Steve Madden employs wacky New York City personalities and characters as the stars of his fall 2024 campaign.
Richie Rich, Lady Bunny—NYC nightlife mavens—Lynn Yaeger, Mickey Boardman—NYC fashion personalities—The Green Lady, Seth Phillips, and George Papoutsis, the Sign Man, are a part of Steve Madden’s fall 1014 campaign. This diverse and eclectic group of New York City characters reflect the brand’s eclectic cornucopia of retro sneakers, chunky boots, preppy loafers, and more.
Image courtesy of theguardian.com
DVF resets
Diane von Furstenberg (DVF) is looking to bring the management of her brand in-house. Since the end of 2020, Glamel, DVF’s Chinese distributor, has managed its global business. Glamel will continue to manage DVF’s day-to-day business, distributing to Greater China. That said, DVF’s CEO Graziano di Boni is bringing operations in-house, and this shift will be complete by the end of 2024.
“When I joined DVF 10 months ago, I was asked to develop a plan for the legacy of the brand,” Di Boni said, as reported in fashionnetwork.com. “Immersing myself into the history of DVF, I found not only the iconic wrap dress that continues to sell after 50 years, but also a vast archive of prints and fabrics that revealed a unique and strong design vocabulary.”
“Furthermore, I was amazed by the richness and breadth of content material and by the authentic personal relationship multi-generational women have with DVF. All of this is very relevant for today’s digital-first landscape of retail and social media. Regaining control of the design and narrative of our brand was the first necessary step to reimagining our business model for the future.”
Diane von Furstenberg added that “Graziano has spent considerable time this year working with the product and focusing on building the brand strategy. To execute on this strategy, it was necessary that our operations return in-house. I am very excited to support Graziano’s leadership redesigning the company as he surrounds himself with talent that understands the zeitgeist of today and respects and appreciates the richness of the assets of the past.”
Image courtesy of vanityfair.com
Spicy Victoria
Do all fashion designers eventually produce a reality television show or documentary? Well, not all; however, Victoria Beckham has jumped into the fray with a new Netflix documentary series, “Spice up your life!,” about the Beckham family and Victoria Beckham’s journey to build her fashion empire. (Just a note, “Spice up your life” was the title of a Spice Girls song.)
This Netflix documentary series follows Victoria Beckham throughout her day as she runs her business, manages her family life, and reflects on her fashion journey. There will also be cameos from fashion industry professionals, family, and friends. “Spice up your life!” is produced by Nicola Howson and Julia Nottingham.
The documentary series is still in production and should air later in 2024.
William S. Gooch
