Tecovas, the Austin, Texas-based cowboy boots brand, will enter wholesale for the first time since launching in 2015, the company announced Wednesday.
In its initial wholesale rollout, the brand will partner with 10 retailers that specialise in western wear, including National Roper Supply, Russell’s Western Wear and Boots Etc. Tecovas products will be available in 45 total locations across 11 states.
This strategic expansion will allow Tecovas to bring its cowboy boots to a broader audience after focusing on its own retail expansion in the past year. By the end of 2024, Tecovas will operate 42 of its own standalone stores, including 11 new locations this year. Last year, it surpassed $200 million in revenue.
“Our partnerships with these well-respected retailers will enable us to maintain our commitment to quality and authenticity while bringing Tecovas to an even wider audience,” Tecovas chief executive David Lafitte said in a statement.
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